Emojis are used throughout online communications, but little is known about the way each individual perceives them. Researchers investigated how emoji comprehension differs by culture (UK vs China) and gender (male vs female) for a sample of six emoji (happy, sad, angry, surprised, fearful and disgusted). They found significant differences in how emojis were classified by the 523 participants, highlighting the importance of context in emoji use. N.B.: The term "accuracy" as used here refers to how often participants’ interpretations of the emojis’ meanings matched the emotion labels assigned by the study authors.