Newswise — USC Marshall experts can discuss the economy and the retail shopping season; consumer confidence and spending; how the current state of the economy will impact the holiday retail season; strategies for bargain-hunting consumers.
JAMES G.ELLIS, Dean, USC Marshall School, Robert R. Dockson Dean’s Chair in Business Administration, and Professor, Clinical Marketing, is available to discuss consumer confidence and spending, the impact of the economy on the holiday retail season, and retailing in general. Ellis has served in senior management/leadership positions with Broadway Department Stores, American Porsche Design, Miller’s Outpost and several other companies.
LARS PERNER, marketing professor, is an expert in marketing and consumer behavior, especially the psychology of price changes, bargain-hunting and autistic consumers. He is available to discuss Thanksgiving, “Black Friday” and holiday shopping, online shopping, color and layout strategies in retail stores and consumer decision-making.
JOE PRIESTER, marketing professor, is an expert on consumer psychology, and is available to discuss how the economy's performance affects consumer behavior as well as spending and consumption patterns. He is the president of the Society for Consumer Psychology.
VALERIE FOLKES, USC Associates Chair in Business Administration and Professor of Marketing, is an expert in consumer behavior, especially the effects of stereotypes and negative information on consumer choices.
IRA KALB, marketing professor, is an expert in branding, image creation, marketing and corporate communications. He is available to discuss branding, promotion, responding to rumors and image damage, high-tech marketing and marketing strategy.
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