Newswise — Hamilton, ON. April 18, 2011 – RIM gets set to launch its new PlayBook tomorrow with hopes of competing against Apple’s iPad. But, will it measure up?
Nick Bontis, a national award-winning professor of strategic management at the DeGroote School of Business at McMaster University, is an expert on intellectual capital and its impact on performance.
"Last play of the game, it's fourth down and 90 yards to go, will RIM's new PlayBook score a touchdown? Only if it delights the early adopters", says Nick Bontis, technophile and author of the brand new book Information Bombardment: Rising above the digital onslaught. "Most analysts have already written the PlayBook off as an unworthy competitor to the iPad 2. But you never know, Hail Mary passes have won football games before."
Speak with Dr. Bontis to find out the four reasons why the Playbook is critically important for RIM’s long term prospects.
Television Editors – Live interviews with Nick Bontis can be arranged using the DeGroote School of Business’s broadcast studio. Call Leah Rosenthal at 905-525-9140 ext. 27436 to schedule airtime and book a live feed from campus.
Radio and Print Editors – Contact Nick Bontis directly [email protected] to arrange an interview.
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