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Do Customers Perceive AI-Written Communications as Less Authentic?

From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the...
3-Oct-2024 4:05 PM EDT Add to Favorites

Do Customers Perceive AI-Written Communications as Less Authentic?

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
1-Oct-2024 4:05 PM EDT Add to Favorites

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Infectious Disease Physician: What You Should Know About Bird Flu

NYITCOM infectious disease physician Carl Abraham, M.D., explains how the virus is transmitted and whether parents should be concerned about the dairy products in their homes.
30-Apr-2024 9:05 AM EDT Add to Favorites

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Eye Movement Study: 400-Year-Old Painting Holds Powerful Insights for Today’s Marketers

An eye movement study led by a New York Institute of Technology psychology researcher suggests that techniques used in a Baroque-era painting could help today’s marketers catch the attention of modern consumers.
9-Apr-2024 9:05 AM EDT Add to Favorites

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Researcher Seeks to Improve Motor and Cognitive Function in Children with Autism

Ongoing research projects by a New York Institute of Technology occupational therapist aim to improve quality of life through exercise and physical activity.
28-Mar-2024 12:15 PM EDT Add to Favorites

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New Esports Medicine Research Aims to Prevent Blood Clots in Gamers

A study from New York Institute of Technology's Center for Esports Medicine analyzes whether compression sleeves worn below the knee or short walking breaks can enhance blood flow and reduce blood clot risk in gamers.
29-Feb-2024 12:05 PM EST Add to Favorites

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Study Could Help Clear Up Confusion and Hesitancy Surrounding RSV Vaccines


23-Feb-2024 9:50 AM EST Add to Favorites

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Study Pinpoints Which Zoom Features Improve Focus—And Which Ones May Not

Research from a New York Institute of Technology psychology expert offers insight that could help remote students and workers combat “Zoom fatigue.”
6-Feb-2024 4:05 PM EST Add to Favorites


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About New York Institute of Technology

New York Institute of Technology's six schools and colleges offer undergraduate, graduate, doctoral, and other professional degree programs in in-demand disciplines including computer science, data science, and cybersecurity; biology, health professions, and medicine; architecture and design; engineering; IT and digital technologies; management; and energy and sustainability. A nonprofit, independent, private, and nonsectarian institute of higher education founded in 1955, it welcomes nearly 8,000 students worldwide. The university has campuses in New York City and Long Island, New York; Jonesboro, Arkansas; and Vancouver, British Columbia, as well as programs around the world. More than 116,000 alumni are part of an engaged network of physicians, architects, scientists, engineers, business leaders, digital artists, and healthcare professionals. Together, the university's community of doers, makers, healers, and innovators empowers graduates to change the world, solve 21st-century challenges, and reinvent the future. For more information, visit nyit.edu.

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