Jennifer  Brannock Cox, PhD

Jennifer Brannock Cox, PhD

Salisbury University

Director for the Salisbury University Media Literacy Institute

Expertise: CommunityCommunityImmersionImmersionmass communicationmass communicationMedia LiteracyMedia LiteracySocial MediaSocial Media

Jennifer Brannock Cox is an assistant professor in the Communication Arts Department at Salisbury University. She earned her bachelor’s degrees from Appalachian State University double majoring in journalism and public relations. She received her master’s degree from the University of Alabama in community journalism and doctorate from the University of Florida in mass communication. Her specialties include multimedia journalism, newsroom culture and social media. Cox worked as a reporter in newsrooms throughout Florida covering multiple beats for print and online publications. She gained multimedia reporting experience as an intern at The Washington Post’s Loudoun Extra. Cox teaches courses in journalism incorporating new and social media techniques alongside traditional media writing skills and theory.

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“When anyone can post anything any time (on social media) without restraint, the perpetuation of false and subjective information is inevitable.”

- EVERYONE IS A JOURNALIST: THE TRUTH OF SOCIAL MEDIA

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