“‘All, for your one’ helps distinguish us from other children’s hospital in the Chicago area and the country,” said Kary McIlwain, Vice President of Marketing at Lurie Children’s and former President and North American Managing Partner of Y&R where she led efforts in brand strategy, team building and marketing innovation. “The creative focuses on all of our clinical expertise, all the research, all the compassion, all the advocacy, all our locations, everything the hospital brings to the care of each child.”
Lurie Children’s is a free-standing children’s hospital that treats the most complicated disorders, with over 1350 physicians and allied health professionals in 70 pediatric subspecialties. McIlwain wants consumers to know that they also can bring their child to Lurie Children’s for everyday emergencies and more common conditions.
“We want people to think of us also when their kids need tonsillectomies or ear tubes,” said McIlwain who partnered with Leo Burnett to develop the ad campaign.
The new ad campaign that will run throughout this summer. Ads can be heard on the radio and seen on billboards, in parenting magazines and online.
Lurie Children’s is one of the nation’s top children’s hospitals ranked by U.S.News & World Report and is the pediatric academic and research partner of Northwestern University Feinberg School of Medicine. It is one of only a handful of U.S. children’s hospitals with a dedicated pediatric research center, Stanley Manne Children’s Research Institute. Last year, Lurie Children’s treated more than 174,000 children from 50 states and 48 countries.
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