The changing face of Super Bowl advertising
Virginia Tech
The result of football instant replay video reviews can alter a consumer’s perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication.
• First-of-its-kind study launched to examine the effects of personal networks on former NFL players’ health • Findings could inform health interventions to reduce risk • Short web-based survey provides personalized results and information for former players • Watch two videos that introduce the Personal Network Study
The Center for Sports Cardiology at the University of Washington in collaboration with the Australasian College of Sport and Exercise Physicians (ACSEP) is excited to offer open access worldwide to a new collection of six online electrocardiogram (ECG) training modules.
Nearly 250 patients ended up at two Southern California emergency departments with injuries associated with standing electric scooter use and few riders were wearing helmets. This observational study used medical record review to examine injuries associated with standing electric scooter use over a one-year period; 228 patients were injured as riders and 21 as nonriders.
The Department of Defense Released Video of Military Veteran and Athletic Trainer for The Los Angeles Chargers. Additional commentary and information on the athletic training profession and it's potential unique fit for veterans. Interviews with AT in the video available.
With the UFC set to appear in Prague for the first time this February 23rd, Czech researchers at Charles University have been getting into the fighting spirit. "Recent research shows that humans are capable of inferring fighting ability from facial and body cues," says Dr Vit Trebicky, lead author of a new study in Frontiers in Psychology. "But our latest findings suggest that when it comes to predicting the performance of Czech MMA fighters, you shouldn't judge a book by its cover."
Aaron Montgomery of Baldwin Wallace University offers insights on probability and placing a friendly bet at the office Super Bowl pool
If you have resolved to eat healthier to manage your diabetes, blood pressure, or cholesterol, parties can present a challenge, so it’s important to have a game plan before tackling the Super Bowl spread.
Review of prior research on sports-related concussions points to neck strength as key protective factor
Pesquisadores de hóquei na Mayo Clinic e seus colegas estão divulgando novas recomendações que procuram garantir o bem-estar dos jogadores de hóquei e diminuir o risco, a gravidade e as consequências de concussões no esporte.
كشف باحثو رياضة الهوكي في Mayo Clinic وزملاؤهم النقاب عن توصيات جديدة تسعى إلى ضمان سلامة لاعبي الهوكي والحد من خطر الارتجاج في هذه الرياضة وشدته وعواقبه.
Poor cardiorespiratory fitness could increase your risk of a future heart attack, even if you have no symptoms of a lifestyle illness today, a new study has found.
Researchers conducted a prospective study of health-related quality of life in young athletes with a sports-related concussion or sports-related extremity fracture during the recovery period.
Los científicos de Mayo Clinic que investigan el hockey y sus colegas revelan las nuevas recomendaciones que intentan garantizar el bienestar de los jugadores y reducir el riesgo, la severidad y las consecuencias de las conmociones cerebrales en este deporte.
A new Penn State Health facility gives Lancaster County residents more convenient access to primary and specialty care close to home. Penn State Health Medical Group – Lime Spring Outpatient Center, the health system’s newest, most comprehensive clinic, welcomed its first patients on Wednesday, Jan. 2.
The high head impact and concussion rates in football are of increasing concern, especially for younger players.
A new study by Indiana University researchers has found that eyeball and eyelid movement, or oculomotor function, which is used to detect symptomless brain injury, can be impaired by mild, repetitive head impacts in football players. But the function may adapt mid-season, even as athletes continue to incur head impacts.
As you and the elves at the North Pole prepare for your busiest and biggest night of the year, we know that you and your team will face challenges including extreme weather, dangerous and slippery rooftops, hauling heavy packages and maneuvering down a wide variety of chimneys. These working conditions put you and the elves at risk for concussions, sprains, overuse and cold weather injuries, and much more.
New research from Seattle Children’s Research Institute and UW Medicine’s Sports Health and Safety Institute found concussion rates among football players ages 5-14 were higher than previously reported, with five out of every 100 youth, or 5%, sustaining a football-related concussion each season.
The cold can have a “chilling” effect on student athletes’ muscles and joints, this includes decreased range of motion, increased tightness and stiffness, decreased reaction time and reduced circulation to extremities and skin surface. There are, however, steps you can take to prevent general and cold environmental injuries when the temperature drops.
Rush will expand access to academic health care for people living in the western suburbs of Chicago with the opening of a new, medical professional building in Oak Brook in January 2019.
Soccer is a huge part of Alejandro Martinez’s culture and his family, and it was his own soccer injuries at South Tama County High School – as well as words of wisdom from the athletic trainer who helped him recover – that led him to Iowa State University’s kinesiology and health program.
The symposium presentation at the Society for Risk Analysis (SRA) Annual Meeting will review current topics in occupational risk analysis that health officials are currently challenged with, including chronic traumatic encephalopathy (CTE) in football and exposure to metals via dermal contact in the workplace.
American College of Sports Medicine releases its Top 10 Fitness Trends for 2019, based on a worldwide survey of fitness professionals.
The popular fitness program CrossFit is a safe training method for most people but could result in injuries for those who are new to it or don’t participate often, according to a four-year analysis conducted by Kennesaw State University associate professor of exercise science Yuri Feito.
A monthly roundup of research briefs showcasing recent scientific advances led by Beth Israel Deaconess Medical Center faculty.
The University is transitioning its undergraduate athletic training program to a Master of Science in Athletic Training program in the spring, providing students like Adam Jordan with advanced educational opportunities.
Baylor Scott & White Health is announced today on a new facility with a goal of promoting the community’s health and wellbeing while advancing sports medicine and injury prevention in the Waco area.
Physical inactivity is nearly on par with unhealthy diets and tobacco use as a public health concern among Canadians, a new UBC study has found.
CHICAGO - MRI scans show that repetitive blows to the head result in brain changes among youth football players, according to a new study being presented today at the annual meeting of the Radiological Society of North America (RSNA).
Sports medicine physicians at UAB present the first study of spectator injuries at major sporting events. Car and motorcycle racing lead the way. The authors call for more safety measures and a central database to record the occurrence of spectator injuries.
La Trobe University researchers have put one of the world's most popular activity trackers to the test. Denise Jones, Joanne Kemp and colleagues from La Trobe Sports and Exercise Medicine tested the accuracy of the Fitbit Flex for recording steps at moderate to high speeds, with the help of a group of Melbourne runners.
Youth winter sports are underway, and with a recent increase in national attention on the possible dangers of head trauma for athletes, it is important for coaches, parents and players to recognize symptoms of a concussion and also help lessen their likelihood of occurring.
Five of the six top finishers in this month's New York City Marathon wore a cutting-edge shoe said to reduce the amount of energy required to run by 4 percent. A new study explains how the shoe works and answers some questions raised by critics.
A new study to be published online in the journal Sleep Health reveals that late-night social media use by NBA players is linked to poorer next-day performance on the court. The study examines more than 37,000 tweets and builds on preliminary research from 2017 about late-night tweets.
The Swiss sportswear manufacturer KJUS presented the world's first ski jacket with an integrated electronic user-controlled membrane on November 15. Thanks to the HYDRO_BOT technology developed together with Empa, the ski jacket actively pumps out sweat from inside the jacket to keep skiers dry and warm.
An unexpected twist from fastball can make the difference in winning or losing the World Series. However, “some explanations regarding the different pitches are flat-out wrong,” said Barton Smith, a professor of mechanical and aerospace engineering at Utah State University who considers himself a big fan of the game. He and Nazmus Sakib are conducting experiments to explain how baseballs move. Sakib and Smith will present their findings at the APS Division of Fluid Dynamics 71st Annual Meeting, Nov. 18-20.
Student athletes who attended high schools with a low availability of athletic trainers (AT) – mostly in rural and inner-city areas – are 50 percent more likely to have a sports-related concussion (SRC) that goes un-identified, un-assessed or mismanaged, according to a study published in the National Athletic Trainers’ Association (NATA) Journal of Athletic Training.
Rong Xu, PhD, recently received a total of $5 million for two projects that will use big data methods for a comprehensive look at a range of factors that may inform the mechanism of Alzheimer’s and related dementia.
The Division III football rivalry between Ithaca College and SUNY Cortland will reach new heights in 2019, when the annual Cortaca Jug game moves to MetLife Stadium — home to the NFL’s New York Giants and New York Jets. Once referred to by Sports Illustrated as “the biggest little game in the nation,” the contest will take place at the invitation of the New York City Chapter of the National Football Foundation (NFF).
It may be tempting for parents or coaches to urge young children to specialize in one sport early on to help maximize their chance at making it to the big leagues, but that might not be the best path to success.
With thousands of fans, college basketball games can be almost deafeningly loud. Some arenas have decibel meters, which can provide some indication of the noise generated. Researchers at Brigham Young University wanted to see whether machine learning algorithms could pick out patterns within the raw acoustical data that indicated the crowd’s mood, thereby providing clues as to what was happening in the game itself. They’ll present at the Acoustical Society of America's 176th Meeting, Nov. 5-9.
To help reduce the effects of TBIs in youth sports, all 50 states and the District of Columbia enacted state youth TBI laws between 2009 and 2014. A new study from researchers in the Center for Injury Research and Policy at Nationwide Children’s Hospital examined the effectiveness of these laws by looking at sports and recreation mild TBI (mTBI)-related emergency department (ED) visits for children ages 5 to 18 years before and after TBI legislation was enacted in each state.
October 16, 2010 is a day that Eric J. LeGrand will never forget. At the time, he was a college football defensive tackle for Rutgers University. During a game against Army at MetLife Stadium, Eric suffered a severe spinal cord injury.
In the largest analysis to date, researchers and clinicians at Beth Israel Deaconess Medical Center (BIDMC) have compared the efficacy and safety of non-surgical treatment options for tennis elbow – also called enthesopathy of the extensor carpi radialis brevis (eECRB).