Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials – prior to and following Super Bowl LVI. The experts are marketing professors Henry C. Boyd III and Amna Kirmani.
Both analyzed last year’s spots via Maryland Today’s Super Bowl Ads That Scored—Even When the Game Didn’t (UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone).
MEDIA CONTACT
Register for reporter access to contact detailsRELEVANT EXPERTS
Henry C. Boyd III
Clinical Professor | Consultant | Attorney at Law
University of Maryland, Robert H. Smith School of BusinessAmna Kirmani
Ralph J. Tyser Professor of Marketing
University of Maryland, Robert H. Smith School of Business
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