Credit: Apple/The New York Times
Newswise — Dr. David Allan, professor of marketing at Saint Joseph's University, says Apple got "crushed" in their new iPad commercial.
The advertisement titled "Crush!" received vocal blowback for appearing to destroy beloved physical tools used by artists.
Dr. Allan questions Apple's advertising team saying, "Has Apple lost 'touch' with some of the most loyal brand fans ever? Or has Apple become too cool for school?"
To schedule an interview with Dr. Allan, please contact Kevin Gfeller, assistant director of public relations, at 610-639-8831 or [email protected].
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David Allan
Professor of Marketing, Co-Director of the Music Industry Minor program, and Dirk Warren ’50 Sesquicentennial Chair in Business
Saint Joseph's University
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