Connie Pechmann, a professor of marketing, is an expert on e-cigarette marketing. She has found that the most effective online marketing disproportionately targets Hispanics.

https://merage.uci.edu/news/2019/01/smokescreen-online-marketing-of-e-cigarettes-targets-minority-groups.html

https://merage.uci.edu/research-faculty/faculty-directory/Connie-Pechmann.html

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TYPE OF ARTICLE
Expert Pitch
SECTION
CHANNELS
Addiction Marketing Smoking California
KEYWORDS
e-cigarette Marketing Minorites UCI merage
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