Newswise — When cold weather hits as it has across the North in recent days, the best way to avoid frostbite is to stay inside and keep warm. But that doesn't always work for many of us, particularly those who work outside or enjoy outdoor winter activities. So, what can you do to avoid frostbite if you must go outside?

As such, the Institute for Good Medicine at the Pennsylvania Medical Society today released its next web show featuring frostbite and frostbite prevention. The web show can be seen on YouTube at http://www.youtube.com/watch?v=j5HshCtr3qU&feature=channel_page.

During the three-minute web show titled Good Medicine, Peter S. Lund MD, founder of the Institute for Good Medicine, describes what frostbite is, why it occurs, and what clues your body gives you as you become a frostbite victim.

Furthermore, Dr. Lund provides advice on how viewers can avoid frostbite.

Good Medicine is a spin-off of the Institute for Good Medicine's monthly print column by the same name. It is written by Dr. Lund while tapping Pennsylvania Medical Society members to cover topics ranging from flu shots to tobacco use. Like the print version, Good Medicine is designed to educate the public on ways they can contribute to their health care through healthy living, thus hopefully avoiding the need for future medical help.

Additional information on frostbite may be found at www.myfamilywellness.org, a website designed by the Institute for Good Medicine at the Pennsylvania Medical Society for patients. To learn more, visit www.myfamilywellness.org, click on health topics, and then "Seasonal Health."

Both the print and web show versions of Good Medicine are provided free to the media for their use either in print, on the web, or on the air. Community groups and schools are also welcome to use these materials for free in their newsletters and web sites.

To watch other episodes of Good Medicine visit http://www.youtube.com/PAMedSociety.

The patient-doctor relationship has been the priority of the Pennsylvania Medical Society since its founding in 1848. The Medical Society listens to concerns of both patients and doctors to improve the delivery of health care services. To learn more about the Pennsylvania Medical Society, visit its Web site at www.pamedsoc.org or its consumer Web site at www.myfamilywellness.org. The Institute for Good Medicine can be visited at www.goodmedicine.org.

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