FORMER BAYWATCH BEAUTY DONNA D'ERRICO POISED TO TAKE FIRST STEP TOWARDS KICKING THE HABIT

Television Star Joins Prominent Health Experts to Address the Changing Landscape of the "Stop Smoking" Environment and Announce Her Plans to "Commit to Quit" for the American Cancer Society's Great American Smokeout

What: The Changing Landscape media briefing will reveal Gallup survey results about the behavior and attitudes of smokers and quitters and how they have evolved since 1993, the year Gallup conducted a benchmark survey of smokers and quitters.

Who: Former Baywatch star, mother of four and "pack-a-day" smoker Donna D'Errico will describe her past struggles to quit smoking and announce her new challenge as the celebrity quitter for 1998 Great American Smokeout.

Why: With the 1998 Great American Smokeout only one month away, Donna D'Errico is gearing up for her quit attempt and wants to encourage other smokers to do the same. Information shared at this briefing -- from Gallup poll results to expert panel discussion to Donna's own story -- may be enough to convince some smokers to take part in the Great American Smokeout.

When: Tuesday, October 20, 1998

Continental Breakfast 10:00 a.m.

Presentations 10:30 a.m.

Q & A session/Private Interviews 11:30 a.m.

Buffet Lunch 12:00 p.m.

Where: The Water Club
The East River at 30th Street
New York, NY

Speakers: David Kessler, M.D., Dean, Yale University School of Medicine, Former Commissioner of the Food and Drug Administration

Harry Cotugno, Vice President, Public Release, The Gallup Organization

Jack E. Henningfield, Ph.D., Associate Professor of Behavioral Biology, The Johns Hopkins School of Medicine

Saul Shiffman, Ph.D., Director of the Smoking Research Group, University of Pittsburgh

Donna D'Errico, actress, former star of television's Baywatch

Moderator: John Seffrin, Ph.D., American Cancer Society

Interviews: One-on-one interviews with speakers will be available immediately following the questions and answer session.

RSVP: Shannon Walsh (212-601-8128) or Susan Gibowicz (212-601-8300)

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