CHIBE Combats the Opioid Crisis, One ‘Nudge’ at a Time
Perelman School of Medicine at the University of PennsylvaniaWhile the opioid epidemic may feel too massive a problem to tackle or too overwhelming to even comprehend, experts in many corners of Penn Medicine are at work combating the deadly toll, including the physicians and researchers of the Center for Health Incentives and Behavioral Economics (CHIBE) at the Perelman School of Medicine. As one of two Roybal Centers on Behavioral Economics and Health nationally funded by the National Institute of Aging of NIH, CHIBE combines psychology and economics with clinical expertise in an effort to understand why individuals make certain decisions that impact their health and how to leverage their findings to advance policy, improve health care delivery, and encourage healthy behaviors among patients and best practices among clinicians. All those elements combine in their efforts to curb prescription opioid misuse.