Jenny Barnett, a lecturer at Cornell University and publishing industry veteran with over 20 years’ experience in top-level positions on national magazines including Harper’s Bazaar and Marie Claire, says Katie Couric’s announcement to join Yahoo is a result of the constantly changing media landscape.
Barnett says:“I think we are increasingly going to see journalists moving from one medium to another and contributing across multiple media. It is a symptom of the constantly evolving media landscape. There is a fluidity about the media now; boundaries are diffuse. Platforms are changing, as are brands. How journalists perceive themselves, and are perceived, is changing, too.
“It's also in some ways a case of ‘the more things change, the more they stay the same.’ Katie will still be reporting on the news; however she will be viewed on a computer, tablet, or smart phone, instead of a television.
“It is interesting that BuzzFeed, known most famously for viral cat videos, is investing in long-form journalism and foreign news, and that online music publication Pitchfork recently announced that it will be producing a print quarterly.”
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