Newswise — Wendy’s now says it has no plans to raise prices during the busiest times at its restaurants after the company announced that it would experiment with dynamic pricing, or surge pricing, at company-owned stores next year. Companies like Uber have used this strategy, where prices rise and fall depending upon peak demand periods.
Faculty experts at the George Washington University are available to offer insight, commentary and analysis on Wendy’s decision. If you would like to speak with an expert, please contact GW Media Relations Specialists Tayah Frye at [email protected] and Cate Douglass at [email protected].
Donna Hoffman, the Louis Rosenfeld Distinguished Scholar and professor of marketing, the co-director of the Center for the Connected Consumer at the GW School of Business. Her current research is focused on using conceptual, empirical and computational approaches to understand consumer experience with AI. Hoffman’s expertise also includes online consumer behavior and digital marketing strategy.
Steven Suranovic is an associate professor of economics and international affairs at the GW. He is the current Director of the GW Global Bachelor’s program and a former Director of the Elliot School’s Masters in International Economic Policy. His research includes theoretical analysis of the role of ethics in economics, international trade policy, behavioral models of addiction, energy policy, and climate change policy.
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