Marketing Expert Available to Discuss How President Obama Needs to Sell Himself in the Next Debate

The President’s approach to the first presidential debate was widely panned as too passive. Even his strongest supporters in the African-American community would like to see Barack Obama use a tougher style to sell himself and fire up his supporters. What will it take for him to get the optics and tone right in the remaining debates? To offer a unique perspective on debate theatrics, minorities and the media--particularly the words and images that may best motivate African-American voters to hit the polls in November--Tom Burrell, author and marketing icon, is available for interviews. Mr. Burrell is the founder and chairman emeritus of Burrell Communications, a leading marketing communications firm that provides advertising, public relations, consumer promotions and digital marketing services that target multicultural, urban and youth markets. After retiring from the advertising industry in 2004, Tom launched a new movement as an author and activist. His highly acclaimed first book, “BRAINWASHED: Challenging the Myth of Black Inferiority,” has sparked a lively and international conversation on race and the role of advertising and other media in the perpetuation of stereotypes and negative, race‐based portrayals. If you would like to speak to Mr. Burrell as you develop stories about media or the election, I would be happy to arrange an interview.