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**1. BEHAVIOR: THE FORMULA THAT HAS HELPED OLYMPIANS WIN MEDALS. STEPHEN LONG, Ph.D., trainer, speaker and author of "Level Six Performance: A Gold Medal Formula for Personal and Professional Success," can discuss the formula that has helped Olympians win medals: "Life is a race -- some say a 'rat race' -- but that depends on how you look it. Effectively framing our perceptions is the difference between success and failure, between excellence and mediocrity, between winning and losing. Smart people learn how to frame their perceptions to increase their chance of success."
**2. MEDIA: WB/UPN MERGE IS A SMART BUSINESS MOVE. MORRIS L. REID, managing director of the Washington, D.C.-based branding and reputation management firm WESTIN RINEHART: "The WB/UPN merge is a smart business move. It will combine two fledgling networks -- one targeted at suburban youths and another targeted at urban youths -- into the premiere network for the 12- to 24-year- old demographic. The new network will become a factory for creating shows geared at that market, and advertisers will be able to consolidate their buying. It's also a good move for CBS, as it continues to shed its image as an old-skewing network."
**3. PARENTING: SLEEP TIPS FOR THE SUMMER. RAFAEL PELAYO, director of the Pediatric Sleep Clinic at PACKARD CHILDREN'S HOSPITAL AT STANFORD and a father of two kids ages 7 and 10, knows all too well that changing a child's sleep pattern is not the easiest trick in the world, and can offer ways to effectively transition kids to a summer sleep schedule: "Sleep is a core value, and parents should be role models for their kids. This means parents and kids should try and maintain the same sleep schedule on weekends as on weekdays, even in the summer."
**4. PARENTING: TIPS TO KEEP CHILDREN HAPPY DURING LONG CAR TRIPS. LISA CHAMBERLAIN, pediatrician at the LUCILE PACKARD CHILDREN'S HOSPITAL AT STANFORD and mother of two: "Fidgety kids make for tough travel. A good idea for long car trips is to take breaks at rest stops. Let the kids get out and play for a while. Filling a cooler with healthy bars, crackers and bottled water can help parents avoid filling kids with junk food. Successful planning needs to take into account the age and developmental stage of the child. Younger children need more distraction, since their attention span is short. Parents need to bring small things like books, magnetic games and stickers so that they have one new activity to offer at needed intervals."
**5. RECREATION: HOW TO CLIMB THE WORLD'S TALLEST MOUNTAINS. JOHN TURNER, CEO of NET INFUSE, INC., is an experienced entrepreneur and mountaineer who will soon add Mt. Everest to his mountaineering portfolio, making him part of a select group of experts who can provide practical, credible insight into this challenge: "An Everest expedition requires many months of planning and preparation. When you consider the experience required, it takes years to be prepared." Having summitted some of the world's most notorious peaks, including Mt. McKinley, Mt. Ranier and various Alpine ascents, Turner is accomplished at all aspects of how to prepare for grueling climbs. He can provide tips across all areas of preparedness: requisite skills, physical training, mental preparation, individual/group gear and medical requirements, which might vary according to locale.
**6. RECREATION: BALLROOM DANCING PROMOTES ROMANCE, IMPROVES RELATIONSHIPS. BORIS BREVDE, owner of the Boston-area EUROBALLROOM DANCESPORT STUDIO: "What could be more romantic than holding each other for 45 minutes, moving to beautiful music and looking into each other's eyes? We have married at least five people in the last couple of years and helped countless others improve their relationships through dancing. Dancing in a formal class setting promotes gentleness and good manners. Making a standing appointment to attend a dance class once or twice a week is a great way to foster togetherness."
**7. RELATIONSHIPS: MORTGAGE SYMBOLIZES MATRIMONY FOR MANY AMERICAN GAY COUPLES. KENNY ZACHMANN, owner of HESAIDDENVER.COM: "Here we go again. Another election and yet another David-meets-Goliath stand off to grant Colorado gay couples domestic-partnership benefits. But while state Democrats and Republicans prepare to battle it out this November, Denver-area gay couples are declaring their love and commitment for one another, not at the altar, but at a title company. Yes, an increasing number of gay couples are symbolizing their love with a joint mortgage instead of a marriage license. And just like matrimony, mortgage-bound gay couples are taking full advantage of the truly important perks of a traditional marriage: the registry, the reception and, of course, a honeymoon." Zachmann and his partner have just signed their mortgage documents.
**8. RELATIONSHIPS: SUPER BOWL SYNDROME -- HOW COUPLES CAN SURVIVE. DR. ROBERT BUTTERWORTH, Los Angeles-based psychologist: "Most husbands love football and most wives hate it -- that's where the trouble starts. Those disinterested folks who have to put up with 'Super Bowl Madness' better learn 'Super Bowl Etiquette,' that is, what not to do on Sunday while the game is on. Spouses need tips to help them keep their sanity and relationships intact during the Super Bowl." Butterworth can discuss the two major psychological difficulties that arise during Super Bowl season -- Super Bowl Guilt Syndrome and Super Bowl Spouse Syndrome.
**9. SAFETY: PEPPERMINT AND CINNAMON CAN HELP KEEP DRIVERS ALERT. BRYAN RAUDENBUSH, director of undergraduate research and associate professor of psychology at WHEELING JESUIT UNIVERSITY in Wheeling, W.V.: "The scent of peppermint or cinnamon may keep you more alert and decrease your frustration when you're behind the wheel. Both cinnamon and peppermint lead to increased ratings of alertness and lower frustration. Cinnamon also decreases drivers' fatigue ratings." Raudenbush has several studies on this topic.
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