You Can Create Your Own Good Luck

Newswise — Anyone can create the conditions for their own good fortune, according to two leading opinion researchers and bestselling authors who've developed a formula to that end.

"Good Luck is not something that happens by chance. Good luck can happen to all of us, if we create the right conditions," say Fernando Trias de Bes and Alex Rovira, two business professors at renowned ESADE in Barcelona and authors of the worldwide bestseller, Good Luck: Create the Conditions for Success in Life & Business ($22.95, Jossey-Bass, available online and in bookstores.)

"After four years of researching individuals who appeared to have good luck, we found that chance is what happens to people who do nothing to avoid it," says Trias de Bes, who co-authored Lateral Marketing (Wiley: 2003) last year with Philip Kotler: "On the other hand, good luck occurs when you work to create the conditions that enable you to achieve what you desire."

Their bestseller, which has already sold 1.5 million copies worldwide, begins with a charming story of two old men -- Max and Jim -- who meet on a park bench in Central Park after fifty years apart. Max achieved great success. Jim did not. Max then tells a tale he learned from his grandfather long ago, which reveals ten reasons for making your own good luck. In a surprise ending, the reader discovers along with the characters in the tale how to create luck, rather than waiting for it to blow your way.

"It all depends on how you look at it. Even bad luck can be experienced as a tragedy or as an opportunity to reconsider things in your life," says Rovira. In their book, the two authors provide five characteristics and ten 'rules of good luck'.

"It is wonderful! I think it will be a classic! I think it will fascinate both adults and children, much like the story of The Little Prince by St. Exupery," said Philip Kotler.

An excellent inspirational book and a great gift, Good Luck: Create the Conditions for Success in Life & Business ($22.95, Jossey-Bass) is available in bookstores or online.