Newswise — As advancements in genetic testing, personalized medicine and molecular diagnostics continue to reach new, sophisticated heights, one question has yet to be answered: how and when will these scientific breakthroughs reach the average consumer?

At the 3rd Annual Consumer Genetics Conference, the field’s preeminent researchers, clinicians, government regulators and industry leaders will provide their varying perspectives on the direction of this field, and the crucial topics surrounding its implications to clinical health and medicine. Panel participants will represent a broad spectrum of viewpoints, and will engage in an unbiased – and uncensored – discussion on best practices and policies, as well as new advancements and challenges. Through the course of this dynamic exchange, the future of consumer-based genetics will be examined, dissected and shaped – bringing us one step closer to closing the gap from the lab to the living room.

Forum: 3rd Annual Consumer Genetics Conference

When: Tuesday, June 7 to Thursday, June 9

Where: Hynes Convention Center in Boston

Registration & Program Schedule: http://www.consumergeneticsshow.com/

Press Registration & Interviews: [email protected] or 508-851-0930

Program Highlights:•Keynote speaker Randy Scott, CEO of Genomic Health, will offer his insights as a pioneer in the field of consumer-focused genetic tests that allow physicians and patients to make effective individualized treatment decisions.

•Jonathan Rothberg of Ion Torrent™, founder of four genetics companies, a pioneer in early sequencing, and developer of the Ion Torrent chip, will discuss “The Age of the Semi-Conductor.”

•Tal Raz, VP of Molecular Biology of GnuBIO, will discuss the company’s DNA Sequencing System. Designed for the point of care market, this system allows physicians to make genetic determinations within a matter of minutes - and at an affordable cost. News is expected to be announced.

•From her unique vantage as an advocate and key connector of rare disease foundations, Genetic Alliance visionary Sharon Terry will give a plenary talk about her experiences in the industry and the value of partnering.

•The next-generation sequencing technology roundtable will include an impressive line-up of leaders from emerging companies in the sequencing space who will each share their vision of where the field is heading and the impact it will have in the near future. This unprecedented panel will include: Pacific Biosciences, Complete Genomics, GnuBIO, llumina, Nabsys, Noblegen and more.

•Government leaders from the FDA and the CDC will discuss the policies and regulations needed to guide this new field. Included in this discussion is Muin Khoury of the CDC, who will provide his insights into the opportunities enabling genetic information to improve health outcomes and prevent diseases, as well as the challenges that still exist.

•Consumer product companies, such as L’Oreal, will discuss how universal products are being replaced by personalized products in their presentation “From Genomics to Cosmetics.”

•The increasing role of genetic counselors in consumer genetics, the evolving business model of DTC companies, the investment banking perspective, and the bioethics and legal implications of consumer genetics will all be covered at this unique forum.

To access the current program, please go to: http://www.consumergeneticsshow.com/.

For more information, media registration and organizing interviews with key spokespersons, please contact Lynn Blenkhorn at email: [email protected] or at phone: 508-851-0930.