Feature Channels:

Marketing

Add to Favorites | Subscribe | Share

Filters:

  • (Press "esc" to clear)

Science

Channels:

additive manufacturing, Advanced Manufacturing, 3D printer, 3D printing, liquid metal, Magnetic, Biomedical

Vader Systems Creates Liquid Metal 3-D Printer for Manufacturing

A father and son team have created a liquid metal 3-D printing machine that could represent a significant transformation in manufacturing. The machine is so novel it represents a quantum leap in the ability to print three-dimensional objects in metal. Other metal printers exist, but most use a process of laying down powered metal and melting it with a laser or electron beam.

Life

Social and Behavioral Sciences

Channels:

Business, Economics

Why Better Choices Depend on ‘Libertarian Paternalism’

Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.

Business

Channels:

Study Shows How Phishing Scams Thrive on Overconfidence

Overconfident e-mail recipients are helping phishing succeed

Business

Channels:

Retail Industry, Retail Sales, Sears, department stores

Too Soon to Write Obituaries for Department Stores, Despite Closures and Bad Sales Reports, Says IU Kelley School Expert

228873_actual.jpeg

Business

Channels:

New Model Shows Companies How to Tailor Call Center Service to Different Customer Types

Call centres can be expensive as well as the source of lots of consumer angst. But companies can get more bang for their buck by doing a better job of coordinating marketing decisions that drive customers to call centres with operational ones about handling them once they get there, says a new study from the University of Toronto's Rotman School of Management.

Science

Channels:

Big Data Shows How What We Buy Affects Endangered Species

130082_web.jpg

The things we consume, from iPhones to cars to IKEA furniture, have costs that go well beyond their purchase price. What if the soybeans used to make that tofu you ate last night were grown in fields that were hewn out of tropical rainforests? Or if that tee-shirt you bought came from an industrial area that had been carved out of high-value habitat in Malaysia?

Business

Channels:

PCOM Primary Care Innovation Fund Selects AristaMD for Its First Investment

AristaMDlogo.png

PCOM's Primary Care Innovation Fund has selected for its first investment AristaMD, a digital health company focused on improving the specialty referral process.

Business

Channels:

Retail, Online Sales, Brick-and-mortar stores, retail trends, mobile apps, department stores

After Holiday Shopping Ends, Here Are 6 Trends for Retail in 2017

Chris-Lemley_Inside-story_1400px.jpg

Life

Business

Social and Behavioral Sciences

Channels:

New Year Resolutions, New Year's Resolution, Retail, Consumer Behavior, BU, Savings, Financial Planning, Goals, Baylor University, Hankamer School of Business

Consumer Behavior Expert Shares Four Savings Goals, Financial Tips for the New Year

JamesRoberts.jpg

A Baylor University consumer behavior expert shares four savings goals and offers a few tips to get in good financial shape in the coming year.

Science

Channels:

Journal Of Food Science, Waffle Production, waffles, Waffle Baking, Batter Sticking, Food Science, Institute Of Food Technologists

Study Finds Ideal Method to Minimize Waffle Loss in Industrial Production

A study published in the December issue of Journal of Food Science found that waffles baked on steel plates at a high temperature for a short amount of time minimizes the likelihood egg waffle batter will stick to the plate.

Business

Channels:

supertasters, Marketing, Advertising, WINE, soda

Supertasters a Super Opportunity for Advertisers

ThinkstockPhotos-151701819.jpg

A new study from researchers at Ithaca College and Cornell University used three small studies to answer several questions about supertasters and find out more about their brand identification ability, brand loyalty and if their abilities dissipate with learning.

Life

Business

Law and Public Policy

Channels:

UC Berkeley, Haas School Of Business, Business & University Partnerships, Marketing, Carrots and Sticks, Management Science, Punishment, Reward, Behavioral Science, Social Science, Messaging, Policymakers, Policy

A Better Way for Policymakers to Win Over Constituents

Why do people accept some policies and reject others when the outcomes are the same? People tend to favor punishing people’s behavior when it runs afoul of an obligation or rule but oppose preferential treatment for those who did not break the rules.

Medicine

Channels:

Studies Probe Value and Impact of Direct-to-Consumer Genetic Testing

A series of scientific reports from the Personal Genomics study reveal insights into patient perceptions and experiences with direct-to-consumer genetic testing

Life

Business

Social and Behavioral Sciences

Channels:

Do Thoughts of Death Change Our Shopping Habits?

It's that time of year again: when festive ads command consumers to BUY! BUY! BUY! for their friends and family. But despite this holiday cheer, negative news marches on.

Life

Business

Social and Behavioral Sciences

Channels:

craft beer, Marketing expert, Marketing

Beer Epiphany: How Brand-Name Beer Drinkers Become Craft Beer "Aficionados"

Andre Maciel, an assistant marketing professor at Nebraska, spent three years studying craft beer drinkers and how they train their taste buds to prefer craft beer over mass-market brands.

Life

Arts and Humanities

Channels:

Christmas, Holiday, Shopping, Gift Giving, Gifts, Christmas gifts, holiday tradition, Consumer Behavior, Marketing, Retail

Deck the Aisles: Expert Tips on Selecting the Perfect Gift

ix_kBjUF.jpeg

Business

Channels:

Content Consumption, Deep Learning

Notre Dame, Condé Nast Announce New Research Collaboration on Content Consumption and Deep Learning

chawla_student300.jpg

The Interdisciplinary Center for Network Science and Applications (iCeNSA) at Notre Dame is partnering with Condé Nast – a media company known for producing high-quality content for the world’s most influential audiences – to advance deep learning research on content consumption.

Life

Social and Behavioral Sciences

Channels:

Leisure, Schedule, Calendar

Scheduling Leisure Activities Makes Them Less Fun

COLUMBUS, Ohio – Nothing ruins a potentially fun event like putting it on your calendar. In a series of studies, researchers found that scheduling a leisure activity like seeing a movie or taking a coffee break led people to anticipate less enjoyment and actually enjoy the event less than if the same activities were unplanned.

Business

Channels:

Neuroscience, neuromarketing, Marketing, fMRI, EEG

Electronically Picking Your Brain -- for Market Research

Neuro-marketing.jpg

A researcher at Missouri University of Science and Technology wants to scrap the traditional electronic and paper survey approaches to gathering marketing and information systems data in favor of scanning your brainwaves.

Business

Channels:

Those Funny Ads May Make You Laugh, but Maybe Not Buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.







Chat now!