Feature Channels: Marketing

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As the coronavirus disease 2019 —or COVID-19— continues to spread, it disrupts world markets, supply chains and entire economies. As of March 5, nearly 100,000 people were confirmed infected and more than 3,000 deaths attributed to the disease.The spread of coronavirus continues to create instability on a global scale.

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When Apple’s longtime design guru Jony Ive announced that he’d be starting his own agency, it meant major change. The situation serves as a case in point for any organization whose success rests on strategic human capital: If strategy is intrinsically tied to talent, how does a firm support that talent or proceed if that talent disengages?

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SS+K and Mediassociates announced after months-long search

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Entrepreneurs seeking funds on business-oriented crowdfunding platforms should avoid over-emphasising the social or environmental benefits of their start-ups or products if they are to maximise potential investment, a new study from the University of Bath and Polytechnic University of Milan shows.

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University of Virginia Darden School of Business features Professor Luca Cian

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Modern marketplaces like Uber and Airbnb necessitate trust among complete strangers, and new research from the University of Notre Dame examines that trust and the ways in which it differs among platforms.

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Technology for a smart mouthguard from the University of Maryland, Baltimore (UMB) has been licensed by University of Maryland School of Dentistry (UMSOD) alumnus Michael Wright, DDS, MS, into his new startup company, The WrightGuard Innovation Corporation.

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Doctors prescribe more branded medications after marketing visits by the makers of those drugs, new research co-authored by a Cornell University economist confirms.

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What does it take to transform? What if the challenges are huge: globalization, economic uncertainty, technological disruption, market innovations, changes in customer expectations, new competition — maybe all of the above? Here’s how luxury goods distributor and retailer The Chalhoub Group is responding to a changing world.

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A research team has taken a deep dive into the newly emerging domain of "forward-looking" business strategies that show firms have far more ability to actively influence the future of their markets than once thought. One company engineered the "artificial evolution" of an industry over more than 50 years that benefited both the firm and the industry.

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UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday's evolution from fiction about love's golden age.

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Researchers created an algorithm that successfully predicted consumer purchases.

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Publicly sharing a goal may help you persist after hitting a failure, but only if you care about what others think of you, according to new research from Binghamton University, State University of New York.

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While Ukrop’s ceased to exist in its grocery store form after 2009, many members of the family behind the brand — a number of whom are alumni of the University of Virginia Darden School of Business — have continued to build on the business’ legacy of innovation and community involvement.

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UVA Darden graduates often lead their companies through big transitions.

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The Brian and Sheila Jellison Family Foundation is giving $16 million to the Indiana University Kelley School of Business, with a goal of supporting free enterprise, financial literacy and lifelong learning. The Jellison Foundation hopes to inspire Kelley students from the start of their academic career and increase the global reach for the school through leading-edge technologies.

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Everything really is better in moderation: Research shows that once a person hits the satiation point, consuming more of something means enjoying it less. A new study by Professor Manel Baucells offers a model charting where that point is and what to do about it — with implications for business as well as optimizing your own personal experiences.

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Raising venture capital isn’t for the faint of heart, but the challenges are magnified for female founders. UVA Darden professors Saras Sarasvathy and Elena Loutskina share insights on barriers women face to raising risk capital and how to overcome them.

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Traditional retail remains in a period of widespread transformation. Many suburban malls have shuttered, or limp along with few tenants. The rapid transformation even has its own doom-and-gloom shorthand: the Retail Apocalypse. Amid the turmoil, there is also transformation and growth. Darden Professor Vidya Mani says these are indeed dynamic times, and she recently spoke about how she sees the space and what may come next.

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Women-only business networks fail to boost female entrepreneurship and instead serve to marginalise further the very people they seek to help.

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New numbers for fiscal year 2019 show Los Alamos National Laboratory’s big impact on New Mexico’s economy, as the Laboratory employed 12,041 people for a total of $1.16 billion in salaries and contracted with small businesses statewide for $288.6 million.

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New research shows that, millions of times each day, investors in the U.S. stock market see different prices at the same moment—and that these differing prices cost investors at least $2 billion dollars each year.

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Healthcare professionals of all experience levels attend the IMSH conference to advance their skills, to impact change in their organizations, and, ultimately, to improve patient safety.

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After a summer internship with a major consulting firm following his First Year at the University of Virginia Darden School of Business, StubHub Chief Product and Technology Officer Arnie Katz (MBA ’09) opted to strike out on his own after graduating, running Relay Foods — an online grocery delivery service he co-founded — for five years.

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University of Virginia Darden School of Business alumnus Sachin Mehra (MBA ’96) is the CFO of Mastercard, where he has risen through the ranks for a decade following a global career that included stints at General Motors and Hess Corp. in locations including New York, Belgium, Singapore and China.

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New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.

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Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.

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Communication and marketing experts place great weight on an organization’s relationship with its public stakeholders, and a new tool allows organizations to better measure and describe the nature of these relationships.

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In October, Steinbaum and other leading antitrust scholars met at the U to draft a statement that sets out a vision for a new antitrust policy, with specific recommendations for lawmakers to return antitrust laws to their original purpose of deconcentrating power. It’s called the “Utah Statement.”

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“Inclusive growth” — the wide diffusion of the benefits of an expanding economy in terms of opportunity, income, economic security and quality of life — is a hot topic for today’s MBA students at the University of Virginia Darden School of Business, who are increasingly driven by a purpose to make business a force of good for society.

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What can railroad bonds from 150 years ago teach us about globalization, portfolio diversification and the cost of financial market segmentation? At a time when markets are increasingly isolated globally and limit opportunities to invest abroad, new research examines what investors are willing to pay to gain access to investment in foreign markets.

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Babson College is among the 2019 winners of the New England Food Vision Prize from the Henry P. Kendall Foundation, which seeks to encourage college and university campuses in the region to improve the health, sustainability, and vitality of the region’s food system. Babson College, Worcester Polytechnic Institute (WPI), and Worcester State University (WSU), in partnership with Mountain Dairy, will use the $250,000 prize funds to support the local dairy farm’s efforts to diversify and expand its operation into cheese production. In return, the partnering institutions will commit to purchase volumes to ensure a stable market for delivery of the new product.

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Findings reveal the hallmarks of accelerators that lead to better results for startups

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Nonprofits and those leading charitable causes can secure more donations by offering a unique number of options (very low or very high), which leads potential donors to have a positive view of a fundraising initiative. Field research showed people don’t notice a medium number of donation options.

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Purush Papatla is co-director of the Northwestern Mutual Data Science Institute.

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Cornell University's School of Hotel Administration has launched a Beer Essentials certificate program to help hospitality industry professionals develop the end-to-end understanding of beer production, tasting and selection necessary for establishing an effective beer program.

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For decades the biggest threat to the industry has been overfishing, but it is no longer the only threat. According to new research at the University of Delaware, fluctuations in the climate have already cost some New England fishermen their jobs.

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Benson Hill today announced the launch of Benson Hill Seeds, a business focused on delivering superior seeds to meet the evolving needs of the growing human food and animal feed markets, including the eMerge Genetics portfolio of non-GMO soybean varieties.

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