Feature Channels: Marketing

Filters close
Released: 17-Aug-2016 2:05 PM EDT
Many Underestimate Financial Loss Due to Poor Arithmetic
University of Stirling

Anyone who has lost out on an investment in recent weeks - from pension funds and stocks to the housing rental market and currency exchange - may have lost more than they realise, according to new research from the University of Stirling.

Released: 3-Aug-2016 12:05 PM EDT
Honey Bee Colonies Fall by Nearly 12%
University of Strathclyde

The number of honey bee colonies fell by nearly 12% last winter, an international study involving the University of Strathclyde indicates.

Released: 3-Aug-2016 11:05 AM EDT
Kentucky Arts Students 'Promised' One 'Boss' Experience
University of Kentucky

A class of University of Kentucky students from all disciplines of the arts have been working to bring to life a new rock musical based on the music and lyrics of the iconic musician, singer and songwriter Bruce Springsteen.

Released: 1-Aug-2016 5:05 PM EDT
Trading Changes How Brain Processes Selling Decisions
University of Chicago

Experience in trading changes how the human brain evaluates the sale of goods, muting a well-established economic bias known as the endowment effect, according to researchers at the University of Chicago.

   
Released: 1-Aug-2016 8:05 AM EDT
R-Biopharm AG and Gold Standard Diagnostics, Corp. Announce Strategic Alliance
2016 AACC Annual Meeting Press Program

Gold Standard Diagnostics, Corp. (GSD) announces a strategic alliance with R-Biopharm AG (Darmstadt, Germany) to collaborate on multiple technology and marketing initiatives that will leverage the companies’ respective strengths in expanding product offerings and geographic sales coverage.

Released: 31-Jul-2016 11:05 AM EDT
Bio-Rad Unveils Amplichek II Quality Control, the First in a Series of Controls for the Molecular Diagnostics Testing Market
2016 AACC Annual Meeting Press Program

Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), a global provider of life science research and clinical diagnostic products, today announced its entry into the rapidly growing molecular diagnostics testing market with the launch of Amplichek™ II quality control, which was recently issued a de novo clearance from the U.S. Food and Drug Administration (FDA).

29-Jul-2016 11:05 AM EDT
Bio-Rad Launches Amplichek I Quality Control, the Second in a Series of Controls for the Molecular Diagnostics Testing Market
2016 AACC Annual Meeting Press Program

Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), a global provider of life science research and clinical diagnostic products, today announced its continued expansion into the molecular diagnostics testing market with the launch of Amplichek™ I quality control, which was recently issued a 510(k) clearance from the U.S. Food and Drug Administration (FDA).

31-Jul-2016 11:05 AM EDT
Bio-Rad Launches New Critical Raw Materials for Diagnostic Use
2016 AACC Annual Meeting Press Program

Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), a global provider of life science research and clinical diagnostic products, today announced the launch of two human recombinant antigens, expanding the company’s portfolio of Critical Raw Materials for the in vitro diagnostics market.

Released: 29-Jul-2016 1:45 PM EDT
Twin Power Technology in 10mm, 16mm, and 22mm Sizes
2016 AACC Annual Meeting Press Program

Bukert Life Science releases Microfluidic valves with Twin Power technology, now available in three sizes – 10mm, 16mm, and 22mm. Twin Power technology combines the industry-proven rocker principle with a highly innovative new actuator. This dual-solenoid design allows the use of a smaller valve with lower power consumption and improved reliability, without sacrificing performance.

Released: 29-Jul-2016 1:35 PM EDT
Precise Dosing in µL Range: Burkert Presents Micro Dosing Unit for Liquids
2016 AACC Annual Meeting Press Program

Burkert's new micro dosing unit Type 7615 – a high-precision diaphragm pump for exact dosing of liquids in the µl range – is the fluid technology specialist's latest addition to its product portfolio for analytical, bio-medical and medical applications. The micro dosing unit, comprising of three valves, doses 5 µl in one stroke with a accuracy of +/- 2%. The maximum flow rate is 8 ml/min in both directions.

Released: 29-Jul-2016 1:30 PM EDT
The New Micro-Valve Type 6712 From Burkert: Fast, Quiet and Small
2016 AACC Annual Meeting Press Program

With a width of just 7 mm and a height of 26 mm, the new micro-valve fits in miniature apparatus. The 7mm width makes it ideal for 9 mm titre plates, but it can also be installed in smaller spaces. For applications on dispensing arms, pipetting arms and dosing robots the low overall weight of the valve is an advantage. The power consumption of the WhisperValve is also low: in both switching and holding it uses less than 1 W, which eliminates the need for expensive, space-consuming electronics are needed for power reduction. The name of the micro-valve – WhisperValve – reveals another special property of the new media separated 2/2-way valve: with its non-impact actuator, it controls the flow rate very quietly. The new actuator is designed to operate at a sound level below 36 dB. The typical metal-to-metal contact noise of a solenoid valve is eliminated in the WhisperValve. This is an advantage not only for the patient, but also for the lab employee, who enjoys a quieter work environmen

Released: 29-Jul-2016 1:25 PM EDT
Delta Modtech Will Feature Transdermal Converting and Coating Equipment at AACC
2016 AACC Annual Meeting Press Program

Delta ModTech® offers innovative solutions for manufacturing a variety of complex medical, pharmaceutical, label, security, RFID, packaging and cosmetic products. A Delta ModTech Crusader® converter will be running a transdermal type product during the show. The system will feature a variety of processes including rotary die cutting, embossing and precise part placement. This unique system is designed to offer precision parts while minimizing waste of expensive materials. Other Delta ModTech systems may include capabilities such as semi-rotary, full rotary and laser cutting as well as heat seal pouching. Delta ModTech is dedicated to providing precise, flexible and innovative manufacturing solutions worldwide.

Released: 29-Jul-2016 1:10 PM EDT
DRG® Aldosterone ELISA Kit at the AACC 2016 (Booth 3713)
2016 AACC Annual Meeting Press Program

DRG International, a leading international medical diagnostic company, will showcase its DRG® Aldosterone ELISA Kit at the 2016 AACC in Philadelphia, Pennsylvania on August 02-04. The DRG International Aldosterone ELISA is for measurement of Aldosterone in serum, plasma, and urine.

Released: 29-Jul-2016 1:10 PM EDT
DRG® Hepcidin 25 (Bioactive) HS Elisa to Showcase at 2016 AACC (Booth 3713)
2016 AACC Annual Meeting Press Program

DRG International, a leading international medical diagnostic company, will showcase the NEW DRG® Hepcidin 25 (bioactive) HS (High Sensitive) ELISA Kit (EIA-5782) at the 2016 AACC in Philadelphia, Pennsylvania from August 02-04. As the first of its kind to market, this kit accurately detects bioactive Hepcidin levels as an additional marker to aid in identifying a variety of disorders. In recent years, a large number of publications identify Hepcidin as a factor in regulating the amount of iron in humans. Unbalanced iron level can lead to many common medical conditions including anemia and iron overload disease, and can occur in chronic kidney disease, inflammation, or diabetes mellitus.

Released: 29-Jul-2016 12:55 PM EDT
DRG® International, Inc. to Showcase at 2016 AACC (Booth 3713) The Newly Optimized Saliva ELISA Assays
2016 AACC Annual Meeting Press Program

DRG International, a leading international medical diagnostic company, will showcase the Newly Optimized DRG® Saliva ELISA Assays at the 2016 AACC in Philadelphia, Pennsylvania from August 02-04. DRG® Optimized Saliva ELISA Assays are easy-to-use, non-invasive sampling test kits designed for the measurement of the free (unbound) fraction of steroids. These tests allow for simple, patient-friendly measurement of hormone profiles. They are also a reliable measurement of steroids in veterinary saliva samples without further pre-treatment.

Released: 29-Jul-2016 12:35 PM EDT
Express Diagnostics Int'l Opens New Subsidiary in Bulgaria to Serve EMEA
2016 AACC Annual Meeting Press Program

Express Diagnostics Int'l, Inc. (EDI), FDA-registered and ISO 13485:2003-certified medical device manufacturer, announces Express Diagnostics Global, Ltd. (EDG), a new subsidiary based in Sofia, Bulgaria is operational. Central to a strategic plan to deliver increased production capacity and enhanced support to distributors in the EMEA region (Europe, the Middle East, Africa), EDG will dedicate manufacturing at its Sofia facility primarily to satisfying EMEA demand for EDI's DrugCheck® onsite drugs of abuse screening devices.

Released: 29-Jul-2016 12:30 PM EDT
LGC Maine Standards announces Release of VALIDATE® D-Dimer Calibration Verification / Linearity Test Kit
2016 AACC Annual Meeting Press Program

LGC Maine Standards is pleased to announce our VALIDATE® D-Dimer calibration verification / linearity test kit has received US FDA 510(k) clearance for use on Instrument Laboratory ACL TOP® hemostasis test systems. The VALIDATE® D-Dimer kit evaluates D-Dimer in a human-plasma base matrix. Each VALIDATE® D-Dimer kit is prepared using the CLSI recommended "equal delta" method for linearity testing and is liquid, ready-to-use. Simply add the product from the dropper bottle directly into a sample cup and run in replicates.

Released: 29-Jul-2016 12:20 PM EDT
STRATEC Completes Acquisition of Sony DADC BioSciences
2016 AACC Annual Meeting Press Program

STRATEC Biomedical AG, Birkenfeld, Germany (Frankfurt: SBS; Prime Standard, TecDAX) today announces the successful completion of the acquisition of Sony DADC BioSciences GmbH (“BioSciences”), a leading global OEM supplier of smart consumables for diagnostics, life sciences and medical technology applications.

Released: 29-Jul-2016 9:00 AM EDT
Advanced Instruments Introduces GloCyte® Automated Cell Counter for CSF
2016 AACC Annual Meeting Press Program

Advanced Instruments, Inc., a leader in laboratory instrumentation, launches their GloCyte Automated Cell Counter System at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo in Philadelphia, PA July 31–August 4. This new fluorescence and microscopy technology recently received 510(k) clearance from the U.S. Food and Drug Administration (FDA) and marks a major achievement in giving laboratories a new way to obtain reliable and timely CSF results, especially at the more challenging low end counts.

Released: 27-Jul-2016 9:00 AM EDT
Endocrine Society Names Oxford University Press as Exclusive Distributor of Journals
Endocrine Society

The Endocrine Society and Oxford University Press (OUP) announced today the Society has appointed OUP as the exclusive distributor of its journals’ digital editions.

Released: 25-Jul-2016 11:05 AM EDT
BRAND Liquid Handling Products from BrandTech® Scientific, Inc.
2016 AACC Annual Meeting Press Program

BrandTech® Scientific featuring BRAND Liquid Handling Products at AACC 2016

Released: 22-Jul-2016 4:05 PM EDT
Study Finds E-Cigarette Nicotine Labels Not Always Accurate
North Dakota State University

A study by researchers at North Dakota State University, Fargo, found that 51 percent of labels on e-cigarette liquid nicotine containers from 16 North Dakota stores don’t accurately reflect the levels of nicotine found in the products. In one instance, actual nicotine levels were 172 percent higher than labeled. The majority of e-cigarette liquid containers also did not provide child-resistant packaging.

Released: 22-Jul-2016 10:05 AM EDT
Pipette Tips and Pipettes – an Infallible System?
2016 AACC Annual Meeting Press Program

Many times experimental data was not reproducible even though all variables within the experimental procedure stood up to scrutiny. But was this really the case?

Released: 22-Jul-2016 9:05 AM EDT
The New Eppendorf Tubes® 5.0 mL with Screw Cap
2016 AACC Annual Meeting Press Program

The introduction of this new screw cap container represents the latest significant innovation within the Eppendorf Tubes® 5.0 mL system.

Released: 20-Jul-2016 12:05 AM EDT
Behavioral Scientists Help Ontario Save Money Through More Online License Plate Renewals
University of Toronto, Joseph L. Rotman School of Management

Toronto - As tedious as waiting in a government services line-up can be, that's what most people do, despite having the option of getting their business done online.

   
Released: 12-Jul-2016 4:05 PM EDT
Your Diet Plan Isn’t Working? New Baylor Research Explains Why
Baylor University

Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable options, according to new research from Baylor University’s Hankamer School of Business. Conversely, successful dieters focus on adding healthy foods – foods that they actually like.

   
Released: 12-Jul-2016 3:45 PM EDT
Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect
University of Arkansas, Fayetteville

Marketing researchers at the University of Arkansas compared different types of front-of-package nutrition information labels and found that a "one-size-fits-all" label is not suitable for all shopping scenarios.

Released: 29-Jun-2016 8:05 AM EDT
Why America Is Going "Ape" for Tarzan - Again
University of Louisville

The Tarzan legend was created more than 100 years ago, yet audiences worldwide are still drawn to the iconic literary legend. University of Louisville Tarzan archivist explains the lasting appeal of the "ape man."

Released: 28-Jun-2016 1:05 PM EDT
Growing Customer Power Requires a Strategic Sales Response
University of East Anglia

The book addresses how sales can help organisations to become more customer oriented and considers how they are responding to challenges such as increasing competition, more demanding customers and a more complex selling environment.

Released: 28-Jun-2016 8:00 AM EDT
Decision to Ban Unrealistic Body Images Has Merit, but Presents Challenges
Iowa State University

A public health measure and a slippery slope. That's how Iowa State University experts describe the decision by London's mayor to ban ads with "unrealistic body images" from the city's public transit system.

Released: 24-Jun-2016 12:05 PM EDT
Computer Sketches Set to Make Online Shopping Much Easier
Queen Mary University of London

A computer program that recognises sketches pioneered by scientists from Queen Mary University of London (QMUL) could help consumers shop more efficiently.

Released: 21-Jun-2016 9:00 AM EDT
SR Scales Expands Their Medical Scales Line of Products for Hospitals and Healthcare Centers
SR Instruments, Inc.

SR Instruments, a leading manufacturer of purpose-built scales for hospitals, medical facilities, and long-term care centers, today announced the availability of their newest addition, the SR411i Patient Floor Scale, to their product lineup. The SR411i Patient Floor Scale is a sleek, innovative scale that provides years of reliable service and accurate weight data. Designed for effortless patient standing comfort, the low profile and ultra-wide scale is ideal for surgical centers, telehealth applications, and other healthcare facilities where a basic, reliable weighing solution is needed.

Released: 20-Jun-2016 9:05 AM EDT
Johns Hopkins Study Offers Method for Measuring Appeal of Commercial Products
Johns Hopkins University Carey Business School

A Johns Hopkins University business professor offers a computational model that measures consumer choices in terms not only of price and usefulness but also of network effects. The new study’s findings could be valuable to manufacturers and retailers seeking to boost sales and market shares.

Released: 14-Jun-2016 2:00 PM EDT
PLOS Medicine Policy Forum: Direct-to-Consumer Marketing to People with Hemophilia
Georgetown University Medical Center

The manner in which pharmaceutical companies market their products to people who have hemophilia appears unprecedented and direct-to-consumer marketing should be examined by regulators, say researchers who reviewed documents, including consumer-oriented materials, produced by the makers of hemophilia treatment products.

Released: 14-Jun-2016 1:05 PM EDT
Apparel Causes Additional Barriers for People Living with Disabilities
University of Missouri Health

The U.S. clothing industry is a multi-billion dollar industry, but for the millions of Americans with disabilities and their families, a lack of options in the apparel industry presents daily challenges. Now researchers from the University of Missouri are looking at the relationship between apparel and marginalization for people with disabilities. Allison Kabel, assistant professor of health sciences in the School of Health Professions, found that the lack of adequate, accessible apparel created barriers for people with disabilities from engaging in their communities. She identified the need for innovation in design, production, distribution and sale of adaptive clothing. The U.S. clothing industry is a multi-billion dollar industry, but for the millions of Americans with disabilities and their families, a lack of options in the apparel industry presents daily challenges. Now researchers from the University of Missouri are looking at the relationship between apparel and marginalization

Released: 10-Jun-2016 3:05 PM EDT
Creation Generation: Recent UC Davis Graduates Strike Out With Their Own Mobile Apps
University of California, Davis

These days, the smartphone is never far from reach. For a few UC Davis alumni, that’s good for business.

Released: 9-Jun-2016 4:05 PM EDT
UCLA Anderson Forecast: Slow, Steady Growth to Continue
University of California Los Angeles (UCLA)

UCLA Anderson Forecast’s second quarterly report in 2016 for the United States calls for continued slow but steady GDP growth in the two percent range. As forecast in the spring report, national economic growth will be driven by increases in consumer spending and housing, along with an end to the inventory correction currently underway.

Released: 9-Jun-2016 2:05 PM EDT
Ann & Robert H. Lurie Children’s Hospital of Chicago Launches New Advertising Campaign: “All, for Your One”
Ann and Robert H. Lurie Children's Hospital of Chicago

Ann & Robert H. Lurie Children’s Hospital of Chicago – one of the top children’s hospitals in the country - is announcing a new advertising campaign that stresses “All, for your one” – the hospital’s promise to families to give its “all” for each and every child.

Released: 9-Jun-2016 1:05 PM EDT
Got One Minute? ‘Shark Tank’ to Hear Pitches at University of Chicago Booth School of Business June 14
University of Chicago Booth School of Business

The University of Chicago Booth School of Business will host a casting call for the ABC TV Show “Shark Tank” at the school’s Hyde Park campus on Tuesday, June 14. It is the first time the reality show has come to the university in search of contestants.

Released: 9-Jun-2016 10:05 AM EDT
Celebrate or Commemorate?
Washington University in St. Louis

Graduation, marriage, the birth of a child. All are significant life events that people want to remember as vividly as they can. We often mark these events with a purchase: either a celebratory experience or a material commemoration.Recent research, included in journals such as Experimental Social Psychology and Psychological Science, has indicated a general consumer preference for experiences over material goods when it comes to giving and receiving gifts.

   
Released: 9-Jun-2016 7:05 AM EDT
What’s Driving the Next Generation of Green Products?
University of California, Berkeley Haas School of Business

If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable products to make themselves appear socially responsible to others. Before making purchases, they evaluate how their decisions will stack up against their peers’, according to a new study.

Released: 8-Jun-2016 2:05 PM EDT
Paying Attention to Toy Safety Labeling and Developmental Guidelines: An Overview for Pediatricians and Parents
Montefiore Health System

Parents and pediatric health providers are often unaware of how toys are assigned safety labels and suggestions for recommended age-appropriate use. Researchers from the Children’s Hospital at Montefiore (CHAM) examined how toys are tested and labeled for safety concerns in a State-of-the-Art Review Article in the current issue of Pediatrics.

Released: 31-May-2016 12:05 PM EDT
Babson Professor Xinghua Li Explores Differences Between ‘Environmental Advertising In China And The USA’
Babson College

Babson College Assistant Professor of Media Studies Xinghua Li has released her first book entitled, Environmental Advertising in China and the USA: The Desire to Go Green.

Released: 25-May-2016 2:05 PM EDT
IFT Recommends Two Potential Options for the Term Natural
Institute of Food Technologists (IFT)

The Institute of Food Technologists (IFT) recently submitted written comments on the use of the term natural in the labeling of human food products. The current policy for the term “natural” on food labels is vague and leads to misinterpretation, confusion, and misuse of the term. In order to prevent and reduce consumer confusion, IFT is recommending that the U.S. Food and Drug Administration (FDA) consider either prohibiting the term entirely or clearly defining the term.



close
1.67972