Feature Channels: Marketing

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In response to the U.S. Food and Drug Administration’s (FDA) announcement of the updated nutrition facts label, IFT will be holding a special webinar on June 3rd at 9:00 a.m. (CT) that will provide an overview of the required changes, opportunities, and challenges related to food product formulation and reformulation. It will also address consumer messaging and education.

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In 2007, a new golf club hit the market. The distribution of mass in the club head made it less likely to twist, making an off-center hit less likely, but it had a drawback: a loud noise when it struck the ball, piercing through the tranquility of a golf course. The club never grew popular among players, with many saying they disliked the noise. Researchers at Penn State set out to find the cause of the offensive clang.

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Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or "consumer sentiment" as measured in surveys. A new study from researchers at the University of Maryland, University of Tennessee and Massey University examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse." And the study offers advice for managers on navigating this new complex media world.

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A new study by researchers from the University of California, Riverside and the University of Louisville has examined how consumers’ beliefs about karma influence their responses to charitable appeals in advertising. The findings show that people who believe in karma, despite seeing the positive benefits of doing good deeds, do not always respond favorably. The results suggest advertisers and marketers should consider customers’ karmic beliefs when seeking to incentivize pro-social behaviors.

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The Princess Margaret Cancer Foundation is thrilled to announce Scotiabank as the new title sponsor for the Scotiabank Road Hockey to Conquer Cancer annual tournament for the next five years.

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Marketing Professor Raj Raghunathan recently released a new book titled, “If You’re So Smart, Why Aren’t You Happy?” Raghunathan will go on a five-city book tour this summer to discuss his book.

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Kids Eating Habits, Video Games Helping Kids Eat Fruits and Veggies, New Ways to Stop Weight Gain in Young Adults, and More in the Obesity News Source

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New research from Syracuse University’s Martin J. Whitman School of Management finds that companies that participate in trade shows, demonstrating not only market-ready new products but also product concepts in early stages of development are recognized by investors; firm value is positively impacted as a result. In “Product concept demonstrations in trade shows and firm value,” Tridib Mazumdar, Howard R. Gendal Professor of Marketing, and his co-author, Taewan Kim (Lehigh University) find that previously demonstrated concepts approaching potential launch have the strongest positive effect on firm value, followed by embryonic-stage concepts demonstrated for the first time, followed by market-ready new products.

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Kansas State University meat scientists have found that the brand name on grocery store beef makes a difference in how consumers perceive flavor, texture, juiciness, tenderness and overall liking of the product.

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How Families with Seriously-Ill Children Manage Social Interactions, How Migraines Affect the Family, Families with Kids Increasingly Live Near Families Just Like Them, and more in the Family and Parenting channel

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Society believes that those on social assistance - or welfare - should not be paying a premium to purchase ethical goods instead of cheaper alternatives, according to a new study from Simon Fraser University's Beedie School of Business.

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Global collaboration applies Wistar expertise to promising Cormorant therapeutic drug development

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The April 2016 issue of Food Technology magazine published by the Institute of Food Technologists (IFT) features Contributing Editor A. Elizabeth Sloan’s insights on the top 10 functional food trends for 2016. Sloan gathered data from a multitude of industry resources to come up with the following trends.

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Babson undergraduates Hanson Grant Class of ’16 and Ken Zhang Class of ‘16 have been recognized for their innovative business, Think Board, by the Terry College of Business for the Next Great Consumer Brands Award.

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The fashion industry generates a lot of waste, which is why a team of Iowa State University researchers developed a new fiber that's 100 percent biodegradable. Researchers are testing the fiber – made from a green tea byproduct – to see if it's a viable alternative.

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Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says Aparna Sundar of the University of Oregon.

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Muscadine grapes are grown only in the South and are not very well known in other parts of the country, said UF/IFAS Professor Charles Sims said. Apparently, more consumers are apt to buy muscadine grapes if they know about them, at least according to a recent UF/IFAS experiment.

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A new study published in the Journal of Retailing by researchers with Concordia University in Montreal shows store brands can increase if companies couple ethical marketing with higher prices.

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As Stony Brook University continues its ascent as one of the nation’s preeminent research universities, students, faculty, alumni and staff now have a new compelling and consistent communications framework from which to tell their stories, to describe their life-changing experiences, and to reflect their pride: FAR BEYOND.

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Prior to the 1990s, there was little concept of corporate sustainability within the textile and apparel industry. However, beginning in the mid-1990s, clothing and apparel corporations began receiving pushback from consumers regarding social, environmental and economic sustainability. In an effort to qualify the process of investing in corporate sustainability, University of Missouri researchers examined two major international apparel brands, Nike and Adidas, to determine the paths taken to reach corporate sustainability. Saheli Goswami, a doctoral student in the MU College of Human Environmental Sciences, says that while both companies are currently models of corporate sustainability, they took very different paths to reach the end goal.

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The USC Annenberg School for Communication and Journalism has announced that Robert V. Kozinets has been selected as the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication.

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A study by a University of Delaware marketing professor looks at the best ways to use analogies in marketing.

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DHS S&T announced a fifth cybersecurity technology has been licensed for commercialization as a part of the Cyber Security Division’s Transition to Practice program.

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As Virgin America claimed the top spot for the fourth consecutive year, overall U.S. airline performance improved slightly in 2015, according to the 26th annual Airline Quality Rating (AQR), released today (Monday, April 4) at the National Press Club in Washington.

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"The finding also suggests that rural households may be seeking out farmers’ markets as a travel destination rather than as part of a multi-stop shopping trip, as would often be the case with urban consumers," said Alan Hodges, an Extension scientists in the UF/IFAS department of food and resource economics.

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Opportunity awaits American and Florida marketers who want to sell 100 percent Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Chinese consumers drink mostly 10 percent orange juice drink.

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Researchers at Syracuse University’s Martin J. Whitman School of Management have found a new reason for firms to price below cost and it’s not to undercut the competition. Turns out exchange rates and currency fluctuations may actually cause a corporation to price below cost to ensure consistent profit margins across a global supply chain.

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A store’s decision to sell organic food depends on its neighborhood demographics, and the range of organic foods offered for sale is linked to the size of the store, finds research by NYU Steinhardt School of Culture, Education, and Human Development.

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For the first time, researchers provided findings that link materialism, impulsive spending and personal perceptions of economic mobility. Researchers from the Johns Hopkins Carey Business School found that belief in the so-called “American Dream,” or the prospect that upward economic mobility is possible, limits impulse spending among materialistic consumers.

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As Uber, Airbnb, and others grow, answering questions about employment and benefits becomes urgent.

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1. 30 years of alternative fuel hype have failed to deliver sales; 2. Public attention has jumped from one alternative fuel to the next since the 1980s; 3. To decarbonize transportation, policymakers need better ways to assess technologies.

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Food monopolies are everywhere – and they’re growing. A new book by a Michigan State University professor dissects the troubling trend and shows how it’s happening on all levels of the food chain.

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Brides and the bereaved beware: You, like many shoppers, may have a tendency to reject thriftiness when your purchase is a matter of the heart, according to a new study led by the University of Colorado Boulder.

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When it comes to display advertising -- especially online -- simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.

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While more consumers than ever are making healthier choices at the grocery store, they tend to purchase a balance of healthy and less-healthy foods, according to new research from the University at Buffalo School of Management.

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In modern manufacturing, individual parts of complex products usually come from another source. Sometimes that source goes into business for itself and competes against the firm it once supplied.

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According to the study, the best way to keep consumers happy and interested with initial sequel movies or products is to balance familiarity, innovation and nostalgia and make small “iterated offerings,” instead of sweeping changes. The deeper into a franchise or product line, the more changes are accepted and expected. “Once you have introduced a new product [Star Wars], you want to create a series of minor innovations first, before you make the next big push. Increment, before you innovate, is our biggest finding,” Chatterjee said.

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Cloud computing software has brought many changes to the business landscape and currently, the implementation of such a service is common. New research from Simon Business School at the University of Rochester sheds light on the growing competition between two widely used software models –Software-as-a-Service (SaaS), and Modified off-the- Shelf (MOTS) software.

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Researchers found that, all else equal, CSR does in fact benefit firms financially - but it’s also increasingly being practiced by companies to offset “bad” behaviors.

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Online advertisements targeted specifically at you because of your behavior can actually change how you feel about yourself, a new study suggests.

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A business case study co-authored by Assistant Professor Haiyang Yang of the Johns Hopkins Carey Business School was recognized as “Overall Winner” in the Case Centre Awards and Competitions for 2016.

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New York Institute of Technology's new website, nyit.edu, is screen-adaptive and loaded with new content to help users understand NYIT's key traits: dynamism, transformative and experiential educational opportunities, and innovation.