A cereal commercial intended to tout the health benefits of Cheerios, instead sparked a debate about the interracial family featured in the ad. But for an Iowa State University marketing professor the family in the ad represented a change that is long overdue.
Researchers found that restaurants in public housing develops serve fewer healthy meals. Roughly 75 percent of those entrées at restaurants near housing developments were unhealthy.
New study finds teenagers and young adults are exposed to direct mail and web coupons from tobacco manufacturers. This exposure translates into increased nicotine use among youth.
A University of Adelaide wine marketing researcher has examined what influences selection along the wine supply chain.
Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.
Children who viewed TV ads for Kids Meals were commonly unable to recall milk or apples, items added to make the meals healthier. Instead many kids thought apples were french fries.
Michael Barone has made a career out of researching consumer behavior
Polices that ban tobacco product displays at point of sale may reduce adults smoking by deterring purchases, though a single graphic health warning sign at the POS may not, according to a study by researchers at RTI International and Tarheel Technologies.
Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.
Brief exposure to anti-smoking television ads with messages about why to quit smoking can influence a smoker to quit within a month, while ads about how to quit smoking do not influence smoking behaviors, according to new research by RTI International.
When it comes to choosing what to eat, nutrition is important but flavor is likely the true motivator and also the key to eating right, according to the Academy of Nutrition and Dietetics. This March, during National Nutrition Month®, experiment with new flavors and flavor combinations in healthy meals and “Enjoy the Taste of Eating Right.”
While social, emotional and health factors play a role in the foods people choose to eat, the foods we enjoy are the ones we eat most. That is why, as part of National Nutrition Month 2014®, the Academy of Nutrition and Dietetics encourages everyone to “Enjoy the Taste of Eating Right.”
Research confirms that taste is the number-one reason why one food is purchased over another. So what are consumers to do when the taste of favorite foods starts to lose its luster? As part of the 2014 National Nutrition Month® theme, “Enjoy the Taste of Eating Right,” the Academy of Nutrition and Dietetics encourages everyone to explore new foods and flavors, keeping taste and nutrition on your plate at every meal.
Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake.
They say sex sells, but when it comes to Super Bowl ads, a researcher begs to differ. He says it's all about the storytelling. Shakespeare's kind of storytelling.
Popular culture Expert David Allan, Ph.D. '99, with Saint Joseph's University's Haub School of Business is wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through his research, Allan will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.
Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas School of Business compared whether consumers are more likely to click on paid ads than on free, generic search results and found that advertisers may not be getting their money’s worth.
While print media continue to suffer at the hands of their online counterparts, new research from the University of Toronto Scarborough finds that print magazines with companion websites are able to attract more advertising dollars.
As part of a study of more than 45,000 projects on Kickstarter, Georgia Tech researchers reveal dozens of phrases that pay and a few dozen more that may signal the likely failure of a crowd-sourced effort.
Most students attend schools where they are exposed to fast food and beverages through meals, advertising and promotions, according to researchers at the Institute for Social Research at the University of Michigan, whose study was published in JAMA Pediatrics.
Microbes set up their own markets, comparing bids for commodities, hoarding to obtain a better price, and generally behaving in ways more commonly associated with Wall Street than the microscopic world. This has led an international team of scientists, including two from Washington University in St. Louis, to ask which, if any, market features are specific to cognitive agents.
New research by Vanderbilt marketing professor Kelly Haws found that consumers may be just as willing to buy healthy food if they feel they’re still getting a "supersize" deal.
Tuck Professor Paul Argenti announces his end-of-year list of Top 5 Communication Blunders of 2013.
Researchers at the University of Arkansas have developed a risk-assessment tool to help retailers preparing to implement mobile point-of-sale technologies.
Most online dating users don’t choose a potential mate the same way they choose a movie to watch, but new research from the University of Iowa suggests they’d be more amorously successful if that’s how their dating service operated.
With all of the talk about the growing success of Cyber Monday sales, an Indiana University retailing expert suggests that traditional retailers are closing the gap with online retailers such as Amazon.com.
With Black Friday, Cyber Monday and holiday shopping season about to start, a new customer-rage study shows more American consumers than ever are dissatisfied with the products and services we buy. Also, despite companies’ big-money efforts to create customer-care programs, we’re less happy with the service received when we complain. The study shows 56 million American households experienced at least one problem during the past 12 months, and about $76 billion in revenue was at stake for the businesses involved.
According to an expert in customer relationship management, your shopping habits play a big role in determining when and if you receive retailers' promotional information.
Online classified ad shoppers respond less often and offer lower prices when a seller is black rather than white, finds a newly published study based on an elegant field experiment.
Apparel continues to be the largest spending category for the millennial generation, particularly during the holiday shopping season, according to a quarterly index that measures consumer sentiment toward fashion trends in the apparel, footwear and accessory industry.
A new report from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health calls into question whether existing federal and voluntary standards for alcohol advertisements curtail potentially damaging content and protect public health.
This new study looks at the expectations of urban, low-income tweens about afterschool arts programs and offers insights directly from tweens, teens, their families, teachers and leaders in arts and youth development.
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