New report finds almost 1 in 4 alcohol advertisements on a sample of national TV programs most popular with youth exceeded the alcohol industry’s voluntary standards
Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ over-reliance on negative word of mouth would be to encourage satisfied customers to include language indicating that they wrote their reviews soon after product/service consumption, according to Chen’s research.
Kansas home sales should rise by more than 5 percent in 2014 according to the 2014 Kansas Housing Markets Forecast series published by the Wichita State University Center for Real Estate.
Most know that hiding something from others can cause internal angst. New research by Berkeley-Haas marketing professor Clayton R. Critcher suggests the consequences can go far beyond emotional strife and that being forced to keep information concealed, such as one’s sexual orientation, disrupts the concealer’s basic skills and abilities, including intellectual acuity, physical strength, and interpersonal grace—skills critical to workplace success.
A new study from the Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health shows the wide reach of global tobacco marketing. The study, led by Dina Borzekowski, EdD, a public health professor at the University of Maryland, College Park, and an adjunct professor at the Bloomberg School, shows that the majority of very young children from certain low- and middle-income countries are familiar with cigarette brands—close to 68 percent of the 5- and 6 year olds were able to identify at least one cigarette logo. This study’s findings suggest that more effective measures are needed to restrict tobacco marketing.
Getting immersed in the community and fostering a community atmosphere among customers aids a retailer’s bottom line, according to research co-authored by a University of Alabama in Huntsville associate professor of marketing.
A University of Delaware study indicates that consumers are willing to pay more for local and U.S. honey, compared to international honey.
An anonymous stranger you encounter on websites like Yelp or Amazon may seem to be just like you, and a potential friend. But a stranger on a site like eBay is a whole different story.
Spotify. Pandora. iTunes. YouTube. We are constantly bombarded with a seemingly limitless amount of new music in our daily lives. But why do we keep coming back to that one song or album we couldn’t get enough of in college? New research from Washington University’s Olin Business School shows that although consumers say they prefer to listen to unfamiliar music, their choices actually belie that preference.
If given the choice between eating a salad or a burger and fries most kids would likely pick the less healthful option. But instead of telling kids to eat better, Iowa State University researchers found the trick may be to convince them visually.
Despite the reputation of online marketplaces being distant and impersonal, they can create the sense of personal relationships between buyers and sellers, termed “swift guanxi” in China, to facilitate interactivity and repeat transactions, according to new research by Temple University Fox School of Business Professor Paul A. Pavlou.
Brand leadership is unlikely to be regained once lost.
A recent study of physical attractiveness and how it impacts real estate brokers’ pay and productivity shows that the more attractive the real estate agent, the higher the listing price of the home for sale.
WACO, Texas (May 30, 2013) - When their schools are near fast-food restaurants, black and Hispanic adolescents are more likely to be overweight and receive less benefit from exercise than Asian or white students, according to a study published in the current issue of Journal of Public Policy & Marketing. The study underscores the importance of understanding how adolescents respond to fast-food availability near school.
People lie about their health related behaviors. It’s a problem that has long bedeviled health research on issues ranging from diet to exercise to smoking. And it’s not just that we have faulty memories. Many of us stretch the truth to make ourselves seem more virtuous in the eyes of the person in the white coat. That makes drawing conclusions about behaviors that affect health from self-reported records tricky.
A researchers is looking at why some Hollywood movies are successful in the international box office.
Social media has revolutionized the way in which people and businesses interact, and it is taking on a growing role in the health care industry. A new UCLA study looking at the use of social media among plastic surgeons found that roughly half of these specialists use social media tools.
Law enforcement agencies are using facial recognition software as a crime-fighting tool. Now businesses are looking to use the technology to reach customers. But an Iowa State University professor questions whether customers are ready for it.
Cities across the U.S. are trying to reverse middle-class flight, many through public schools. Temple University urban ed professor Maia Bloomfield Cucchiara investigates what happened in Philadelphia, as well as other large cities, when public schools became urban amenities.
The pharmaceutical industry has pulled back on marketing to physicians and consumers, yet some enduring patterns persist. According to a new study, advertising peaked in 2004, with industry promotion to physicians declining nearly 25 percent by 2010, to $27.7 billion or 9 percent of sales. Similar declines were seen in direct-to-consumer advertising, which remains concentrated among a small number of products.
A University of Delaware professor and collaborators in 9 other countries investigated why global consumers buy luxury goods. The reasons could alter how marketers operate.
Study suggests that the more outdoor advertisements promoting fast food and soft drinks there are in a given census tract, the higher the likelihood that the area's residents are overweight
David Allan, Ph.D., an entertainment marketing expert from Saint Joseph’s University in Philadelphia, believes Beyoncé's recent exposure at the Presidential Inauguration will garner viewer interest during this year's Super Bowl game. With the increased attention, he says there will heavier focus on television screens which is good news for advertisers.
For years, card issuers have been making money off the fees they charge retailers for the convenience of using a credit card at checkout. Beginning Jan. 27, however, retailers are now permitted to pass this cost onto customers in a big way. Marketing expert Brent Smith, Ph.D., says consumers should be wary of surprises as some retailers may experiment with some level of a new surcharge fee.
Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.
Panera Bread Co. has rolled out a new “hidden menu” featuring protein-rich power foods. While this kind of marketing may make big fans of the chain feel special, it also increases the likelihood that the hidden items fail to take off, says a marketing expert at Washington University in St. Louis.
Small information technology (IT) businesses that follow formal processes are more productive and achieve higher quality and customer satisfaction, according to a study from the University at Buffalo School of Management.
Consumers make irrational inferences about their health risks based on the price of their medicine.
Luxury hotels are ditching the passé in favor of innovative and fresh offerings to keep guests coming back in 2013.
A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests.
Thanks to ubiquitous usage of smartphones and other computing devices, children are using applications more than ever. Now, there are concerns whether companies that make apps – or perhaps even social-networking entities – are violating federal privacy laws. The Federal Trade Commission is investigating what information is being collected about children without parental consent. Cornell's Tracy Mitrano teaches "Culture, Law and Politics of the Internet" and offers her thoughts.
Efforts to reduce underage exposure to alcohol advertising by implementing time restrictions have not worked, according to new research from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy. The report concluded that time restrictions on alcohol advertising actually increase teen exposure, because companies move the advertising to late night.
Consumer shopping patterns this holiday season point to a very clear trend: mobile shopping is increasing in popularity. In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.
A change as small as moving the logo in an ad makes you more likely to buy, a study by a University of Delaware marketing professor found.
While most of the blame for childhood obesity is placed on the marketing practices of food manufacturers, research by Nancy Childs, Ph.D., professor of food marketing at Saint Joseph’s University, suggests that more attention should be given to the in-store marketing activities of food retailers, especially those that directly target children.
A new study by a marketing researcher at the University of Arkansas and her colleague in the United Kingdom suggests that consumers take an active role in using celebrities to construct identity and self-image.
Before ShamWow and the Pocket Fisherman, fast-talking, carnival-style barkers took to the streets to sell their merchandise with elaborate sales routines. The dying art of market sales pitching is being preserved by two professors who have studied it for a decade.
New research from Creighton University College of Business professor and consumer advocate William Duckworth, Ph.D., released today compares technology protection plans from 12 different retailers, providing consumers with an easy-to-use reference guide for holiday shopping. The study comes just five months after Duckworth’s iPhone app for warranty shopping was released.
Whether it’s the Apple iPhone 5 or the Samsung Galaxy x3, many people hope to ring in the holidays with the latest smart phone. Negotiations expert Charles Lankau has tips on how not to bust the budget.
As the Black Friday sales start earlier and the smartphones play hard to get, a Kansas State University psychology professor explains why consumers wait in line for the latest sales, gadgets and experiences.
Specialty stores do not have to compete with supermarket prices to increase sales, according to a recent study from the University at Buffalo School of Management.
Professor Sheri Bridges, faculty director of Wake Forest University's Center for Retail Innovation, says to attract consumers early this holiday season, retailers must be aggressive, offer incentives, and make both brick and mortar and online shopping easier.
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