Make Them Wait
Family Institute at Northwestern UniversityWe increasingly hate to wait. If waiting is a kind of muscle, it's fair to say we're exercising it less now that packages arrive the same or next day, Visa and Mastercard let us bring stuff home right now, and our devices cushion the waiting-in-line distress while we surf the Internet or read and send texts. Waiting is unlikely to go extinct any time soon, despite its evolution through the decades.