Two independent studies use two very different approaches to reach the same conclusion: some online retailers really do have an advantage over traditional brick-and-mortar stores.
A cereal commercial intended to tout the health benefits of Cheerios, instead sparked a debate about the interracial family featured in the ad. But for an Iowa State University marketing professor the family in the ad represented a change that is long overdue.
A University of Adelaide wine marketing researcher has examined what influences selection along the wine supply chain.
Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.
When it comes to detecting deceit, your unconscious instincts may be more accurate than conscious thought when making judgments about others, according to research by Leanne ten Brinke, a postdoctoral fellow at the University of California, Berkeley’s Haas School of Business.
Wichita State University's Partnership for the Advancement of Sport Management (PASM) recently completed a study measuring the national media impact of WSU's run to last year's Final Four and determined all print, broadcast and digital media exposure was worth more than $555 million to Wichita State.
Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.
Your answers on psychological questionnaires, including some of the ones that some employers give their employees, might have a distinct biological signature. New research indeed demonstrates overlap between what workers feel and what their bodies actually manifest.
Household wealth for Americans still has not recovered from the recession, despite last summer’s optimistic report from the U.S. Federal Reserve, a new study suggests.
Entrepreneurs and owners of small start-up businesses in rural areas must successfully pitch their ventures to “faraway, unknown banking officials” to survive, rather than relying on local lenders as in the past, according to a Baylor University study.
A critical job performance evaluation can have a negative effect on any employee, according to Kansas State University research.
The Pregnancy Discrimination Act of 1978 makes it illegal for a woman to be fired just because she is pregnant. But that doesn’t stop it from happening, according to new research by two sociologists.
Corporations with board directors who have investment banking experience are more likely to acquire other businesses – and make better acquisitions when they do – according to a new study from the University at Buffalo School of Management.
A new academic paper about potential conflict of interest in large retail brokers’ routing of limit orders has stirred controversy on Wall Street and caught regulators’ attention -- even before the paper has been submitted to a journal. While some in the industry have compared the study’s possible impact to an earlier one that reformed Nasdaq trading, the authors caution that the paper is not yet final and the findings should be taken in proper context.
Nearly one out of every three Cleveland homes sold by banks after mortgage foreclosures end up condemned, abandoned, boarded up or demolished, and a unique “hazard-rate” analysis shows that the failure rate for these transactions is five times higher for larger investors and out-of-state buyers than for small investors, according to a new study by local housing and urban planning experts.
A new study from the University of Iowa shows evidence that stock price movements are, in fact, predictable for up to 30 minutes after the stock leaves the confines of its bid-ask spread.
On Wednesday 22 January, Walter Robb, co-CEO of Whole Foods Market, explained how the company focused on community stakeholders from Detroit in order to open a successful store in the city’s Midtown section — despite naysayers and skeptics who thought it would never be profitable.
Thirty-nine percent of unemployed Americans are experiencing long-term unemployment in the wake of the 2008 recession, which is more than double the percent unemployed more than six months but actively seeking work in 2007, according to new research about trends in long-term unemployment since the recession from the Carsey Institute at the University of New Hampshire.
Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas School of Business compared whether consumers are more likely to click on paid ads than on free, generic search results and found that advertisers may not be getting their money’s worth.
Researchers at the University of Illinois and the University of Nebraska conduct meta-analysis to conclusively answer whether narcissism and leadership are linked.
While print media continue to suffer at the hands of their online counterparts, new research from the University of Toronto Scarborough finds that print magazines with companion websites are able to attract more advertising dollars.
University of Adelaide researchers have compiled statistics from 44 countries to develop the first database of the world's winegrape varieties and regions.
One of the major factors blamed for the subprime mortgage crisis may have actually played only a minor role in the housing meltdown, new research reveals.
A new study by a University of Iowa researcher finds that stocks post better returns when they’re based in states where the governor strikes an upbeat tone in his or her state of the state address to the legislature.
Each year the Alan Alda Center for Communicating Science at Stony Brook University challenges scientists to answer a thought-provoking question asked by 11-year-olds around the country. This year’s challenge to scientists will be announced on Wednesday, Dec. 11.
The Mid-America Business Conditions Index rose to 51.2 from October’s growth neutral 50.0. Weakness among nondurable goods manufacturers in the region were more than offset by strength among durable goods producers. The region’s heavy manufacturers reported solid upturns in new export orders for November.
With Black Friday, Cyber Monday and holiday shopping season about to start, a new customer-rage study shows more American consumers than ever are dissatisfied with the products and services we buy. Also, despite companies’ big-money efforts to create customer-care programs, we’re less happy with the service received when we complain. The study shows 56 million American households experienced at least one problem during the past 12 months, and about $76 billion in revenue was at stake for the businesses involved.
Online classified ad shoppers respond less often and offer lower prices when a seller is black rather than white, finds a newly published study based on an elegant field experiment.
Research shows companies that screen the social media accounts of job applicants alienate potential employees – making it harder for them to attract top job candidates. In some cases, social media screening even increases the likelihood that job candidates may take legal action against the offending company.
The “social safety net” expanded to catch many Americans during the economic downturn and welfare programs "did their job and made a difference," an economist has found.
A new study from the University of Iowa finds that having an investment on a corporate board makes for more successful mergers and acquisitions with higher stock prices, lower costs and fees.
Corporate executives are astonishingly overconfident in their ability to forecast the stock market, a new study shows.
Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ over-reliance on negative word of mouth would be to encourage satisfied customers to include language indicating that they wrote their reviews soon after product/service consumption, according to Chen’s research.
The U.S. angel investor market in the first two quarters of 2013 showed signs that sustainable growth has taken hold since the correction in the second half of 2008 and the first half of 2009, with total investments at $9.7 billion, an increase of 5.2 percent over the same period in 2012, according to the Center for Venture Research at the University of New Hampshire.
Most know that hiding something from others can cause internal angst. New research by Berkeley-Haas marketing professor Clayton R. Critcher suggests the consequences can go far beyond emotional strife and that being forced to keep information concealed, such as one’s sexual orientation, disrupts the concealer’s basic skills and abilities, including intellectual acuity, physical strength, and interpersonal grace—skills critical to workplace success.
If you think young people don’t know how to manage money and pay down their credit cards, then you should think again. A new study from the W. P. Carey School of Business at Arizona State University and the Federal Reserve Bank of Richmond shows young borrowers –- 18 to 25 years old -- are among the least likely credit card users to have a serious default on their cards. Not only that, they’re also more likely to be good credit risks later in life.
The controversy and legal battles surrounding the contraception mandate in the Affordable Care Act have led to a new – and worrisome – legal concept: the idea of a “corporate conscience,” warns Elizabeth Sepper, who teaches at Washington University School of Law in St. Louis.
Sometimes, companies know they're paying too much for another company, and a University of Iowa researcher says they have a good reason for doing it anyway.
Employees who have a sense of unjustified entitlement are more likely to say that their bosses are abusive and mistreat them than their less entitlement-minded coworkers, according to new research from the University of New Hampshire.
Getting immersed in the community and fostering a community atmosphere among customers aids a retailer’s bottom line, according to research co-authored by a University of Alabama in Huntsville associate professor of marketing.
The Phoenix-area housing market –- hit especially hard during the recession -- appears to be starting its slow march back to normal. A new report from the W. P. Carey School of Business at Arizona State University reveals the latest data for Maricopa and Pinal counties, as of July.
A University of Delaware study indicates that consumers are willing to pay more for local and U.S. honey, compared to international honey.
Companies that build a culture of health by focusing on the well-being and safety of their workforce may yield greater value for their investors, reports a study in the September issue of the Journal of Occupational and Environmental Medicine (JOEM).
A failure to adapt to changes in mobile computing ultimately led to the most recent change at the top of Microsoft. An Iowa State University professor explains how the problems at Microsoft can serve as a lesson for all businesses.
A Sandia National Laboratories team completed acceptance testing on an enormous mobile scanner that makes smuggling radiological materials more difficult, the eighth such unit that Sandia has deployed worldwide.
An anonymous stranger you encounter on websites like Yelp or Amazon may seem to be just like you, and a potential friend. But a stranger on a site like eBay is a whole different story.
A new study by Berkeley-Haas Associate Professor Don Moore finds employment managers tend to ignore the context of past performance.
American workers who found themselves in part-time positions in the aftermath of the economic downturn still struggle to find full-time work and are much more likely to be living in poverty than their peers with full-time work, according to new research from the Carsey Institute at the University of New Hampshire.
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