Feature Channels: Marketing

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Chen-Sankey, PhD, will join the Center and School in the fall of 2021

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Chula marketing expert suggests marketing tips for SMEs’ success in food delivery — know your strengths, know your customers, and use eye-catching food images as appealing as the food taste.

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Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. In a new Cornell University study researchers show that advertising is one of the most noteworthy influences behind retail stock investing.

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Asian Americans, African Americans and Hispanics wield formidable economic clout. And companies can no longer take a one-size-fits-all approach to marketing consumer goods and services.

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Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers’ need to feel grounded by offering products that connect to place, people, and past.

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Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social norms to establish several new empirical generalizations.

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A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.

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Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the Journal of Marketing that examines an unintended customer consequence of lobbying, decreased customer satisfaction, and also explains marketing-focused efforts that can help prevent it.

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For several decades, individual investors have been moving billions of dollars in and out of thousands of mutual funds.

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The world's leading service experts, including high-ranking executives and prominent academics, will meet, virtually, July 9-10 to discuss service industry developments related to AI and digital technologies.

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Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.

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Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.

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New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.

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University of Georgia researchers examined the consumer psychology of funeral expenditures empirically to understand what motivates the spending decisions associated with funeral planning.

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Researchers from University of Adelaide published a new paper in the Journal of Marketing that examines how advertising can increase the informativeness of a firm's stock price by reducing its stock price synchronicity.

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Campaign showcases the people and innovators who are relentlessly advancing medicine and health

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As Oscars viewership has plummeted, positive news for the film industry can be gleaned from the increasing fragmentation of movie audiences, a trend that is paving the way for filmmakers who might have struggled to produce motion pictures that were previously deemed as less commercially viable.

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What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?

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Despite a growing momentum for initiatives to create more diverse and inclusive work spaces, several barriers still exist. To implement meaningful change, a team of researchers says a holistic and systematic approach is needed to ensure everyone is working from the same playbook.

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It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it. But what if the task is writing an objective review of a company or service? Does the compensation blur the lines of objectivity?

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To gauge the popularity, quality, and durability of a consumer product, Professor Andrew Ching of the Johns Hopkins Carey Business School came up with the idea of examining the “inter-purchase” periods for products – that is, the amount of time between one purchase of a product and then the next purchase of the same item to replenish the supply.

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Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.

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Artificial Intelligence can be a key tool to improve marketing performance and add new capabilities, but implementing new technologies can come with a steep learning curve.

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Researchers compared responses to open-ended versus list-based choices, and found that when asked to name as many favorite brands as they could, people seemed to forget to mention items they liked best, choosing less-preferred, but more easily remembered items instead.

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Economic recovery following the pandemic will require an entrepreneurial skill set. Fortunately, the CSU offers inquiring minds a multitude of resources. No wonder CSU alumni are leading the way.

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A Super League in European soccer was an idea that was appealing to clubs because of the potential payout, but it ultimately lacked a major part of the equation – the fans, says Maryland Smith marketing professor Henry C. Boyd III.

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Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world.

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As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.

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Newly published research contained in the Special Issue of the Journal of Marketing features fourteen global author teams focused on the topic of Better Marketing for a Better World.

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Family businesses have increasingly drawn the attention of academia over the past several decades. A new book co-edited by Johns Hopkins Carey Business School Professor Phillip Phan – "Innovation, Growth, and Succession in Asian Family Enterprises" (Edward Elgar Publishing/Johns Hopkins University Series on Entrepreneurship) – furthers the discussion, with nine chapters by a range of researchers who specialize in the topic.

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Merav Ozair, a FinTech faculty member at Rutgers Business School, explains the crypto-jargon and how NFT could revolutionize certain industries.

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Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented in Chile in 2019.

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Recent research from the University of Vaasa and the University of Jyväskyla shows that speculation and lottery-like behavior is a fundamental factor for the pricing of cryptocurrencies.

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The Wells Fargo Foundation has awarded the George Washington University a $75,000 grant to launch the Entrepreneurial Development Network DC (EDNDC).

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New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.

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An international team of interdisciplinary researchers has identified mathematical metrics to characterize the fragility of financial markets. Their paper "Network geometry and market instability" sheds light on the higher-order architecture of financial systems and allows analysts to identify systemic risks like market bubbles or crashes.

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New research shows that the marketing communication technique of marketing is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.

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If you are a consumer and/or entrepreneur who can make decisions based on cost, competition, supply and demand, you probably possess an element of marketplace literacy.

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Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.

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A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.

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Research shows publicly traded companies under increasing shareholder pressure to deliver short-term returns, rather than planning for long-term success. Such dampens future sources of market and productivity growth, depresses wage growth and stunts economy-wide progress.

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Critics claim environmental regulations hurt productivity and profits, but the reality is more nuanced, according to an analysis of environmental policies in China by a pair of Cornell economists.

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Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.

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An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.