NOTE: This research paper, “Does Food Marketing Need to Make Us Fat?” by Pierre Chandon, professor of Marketing at the leading French graduate school of business, INSEAD; and Brian Wansink, is being published in the October issue of the journal Nutrition Reviews. The study can be accessed online at: http://foodpsychology.cornell.edu/pdf/market_fat.pdf
Newswise — “People want a choice of foods that are tasty, convenient, inexpensive, and safe — and they want to be able to eat it in large quantities. Food marketers literally cater to these desires and consequently have been accused of contributing to global obesity, particularly in developed countries.
“How has food marketing made us fat? It’s because such marketing provides people with easy access to larger portions of tastier, calorie-dense food.
“Price and access to food, along with peripheral factors such as mindless habitual eating behavior, are key influencers of eating behavior. Ultimately, these and the eating environment have a greater impact on calorie intake than many have believed.”--Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and professor of marketing.
RSS