Expert Explains How Investment and Interest Have Created ‘Virtuous Cycle’ for Women’s March Madness
Virginia TechAs March Madness tips off this week, the men’s NCAA Tournament is not the only game in town drawing big interest, ratings, and betting. Jadrian Wooten, a Virginia Tech collegiate associate professor in the Department of Economics, explains how investment and interest in women’s basketball has created a “virtuous cycle” spurring growth in one another to help close the gender equity gap.