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Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is – but it can sometimes backfire on sellers, a new study shows.

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Researchers are collecting dust from 50 buildings on The Ohio State University campus this fall to monitor the prevalence of COVID-19 and track the virus’s variants. Their analyses and experiments are designed to help the university understand where COVID-19 pockets might exist as the campus opens to near-pre-pandemic levels this fall.

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People who are HIV positive and living in high tuberculosis-transmission regions of the world are much more likely to finish a TB-prevention regimen lasting just three months – half as long as the standard treatment, a large clinical trial in Africa has found.

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Feeling like leisure is wasteful and unproductive may lead to less happiness and higher levels of stress and depression, new research suggests.

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A new study comparing adolescent suicide rates with the availability of mental health services has found that more resources may contribute to fewer suicides, but don’t appear to have any role in reducing suicides involving firearms. The findings support efforts to bolster mental health services by increasing providers and reducing wait times where services already exist, and highlight the need to continue to focus on stricter gun laws, said senior researcher Thomas Wickizer, a professor emeritus at Ohio State’s College of Public Health.

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A new 30-foot tower has sprouted on the edge of The Ohio State University Airport, but it has nothing to do with directing the thousands of planes that take off and land there each year.

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Do baseball batters actually keep their eye on the ball? A review of the few film- and lab-based studies on the subject suggests that yes, indeed, batters’ eyes are watching the pitched ball. But they’re moving their heads, and not their eyes, to direct their gaze.

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A simple addition to injected COVID-19 vaccines could enhance their effectiveness and provide “border protection” immunity in areas like the nose and mouth to supplement antibodies in the bloodstream, new research suggests.

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Remote-sensing technology produces detailed images of the size and density of the harmful algal bloom (HAB) in Lake Erie’s western basin each year, but determining the bloom’s toxicity relies on research that – literally – tests the waters.

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A different kind of design for absorbing vibrations could help better soundproof walls and make vehicles more streamlined, a new study shows.

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A common farm weed could make a “greener” jet fuel with fewer production-related environmental impacts than other biofuels, a new study indicates.

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Converting vacant urban lots into greenspaces can reduce blight and improve neighborhoods, and new research shows that certain types of such post-industrial reclamation efforts offer the added bonus of benefiting bees.

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Exoskeletons – wearable devices used by workers on assembly lines or in warehouses to alleviate stress on their lower backs – may compete with valuable resources in the brain while people work, canceling out the physical benefits of wearing them, a new study suggests.

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In a paper presented July 20 at the International Coral Reef Symposium, an international group of scientists said that the coming decade will likely offer the last chance for policymakers at all levels to prevent coral reefs “from heading towards world-wide collapse" and recommended specific policy changes for international, national and local policymakers.

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The parasites that cause severe malaria are well-known for the sinister ways they infect humans, but new research may lead to drugs that could block one of their most reliable weapons: interference with the immune response.

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Scientists who study glacier ice have found viruses nearly 15,000 years old in two ice samples taken from the Tibetan Plateau in China. Most of those viruses, which survived because they had remained frozen, are unlike any viruses that have been cataloged to date.

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With hopes to capitalize on the smell factor in flavor development, researchers are exploring how the route an aroma takes to get to the olfactory system, through the nose or the back of the throat, influences our response to the scent in question.

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Long before COVID-19, low-income people had few options for buying healthy, fresh food. New research showed that pandemic only made the situation worse.

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Although some people may yearn for sports to be free of political or racial divisiveness, a new study shows how impossible that dream may be.

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Facebook posts by members of the U.S. Congress reveal the depth of the partisan divide over the COVID-19 pandemic, new research shows.

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As typical social and academic interaction screeched to a halt last year, many young people began experiencing declines in mental health, a problem that appeared to be worse for those whose connections to family and friends weren’t as tight, a new study has found.

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Female vampire bats establish an egalitarian community within a roost rather than a society based on a clear hierarchy of dominance that is often seen in animal groups, a new study suggests.

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The vast majority of American adults eat a dietary pattern that falls short of meeting national dietary guidelines for cancer prevention, a new study shows.

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Mountaintop glacier ice in the tropics of all four hemispheres covers significantly less area -- in one case as much as 93% less -- than it did just 50 years ago, a new study has found.

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The most narcissistic U.S. presidents since 1897 preferred to instigate conflicts with other great power countries without seeking support from allies, a new study suggests.

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Although the United States is the only wealthy nation that doesn’t guarantee paid leave to mothers or fathers after the arrival of a new child, Americans endorse providing paid time off for parents nearly as much as people from other countries.

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A new study is the first to calculate exactly how much shaded areas in cities help lower the temperature and reduce the “urban heat island” effect.

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Americans consistently believe that poor African Americans are more likely to move up the economic ladder than they actually are, a new study shows.

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Scientists are pursuing a new strategy in the protracted fight against the SARS-CoV-2 virus by engineering nanobodies that can neutralize virus variants in two different ways.

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Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.

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Adults who skip breakfast are likely to miss out on key nutrients that are most abundant in the foods that make up morning meals, a new study suggests.

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Researchers have discovered a new electronic property at the frontier between the thermal and quantum sciences in a specially engineered metal alloy – and in the process identified a promising material for future devices that could turn heat on and off with the application of a magnetic “switch.”

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New research suggests that African American families living in public housing are a “hidden population” when it comes to national suicide prevention efforts.

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Conservatives are less able to distinguish political truths from falsehoods than liberals, mainly because of a glut of right-leaning misinformation, a new national study conducted over six months shows.

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A new article examines how the depiction of a "final girl's" struggle after survival in a horror film – how she has been vilified and dismissed, but ultimately proven right – might offer trauma survivors the chance to see a bit of themselves on the big screen.

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An estimated one in seven Ohio women of adult, reproductive age has visited a crisis pregnancy center, a new study has found. In a survey of 2,529 women, almost 14% said they’d ever attended a center. The prevalence was more than twice as high among Black women and 1.6 times as high among those in the lowest socioeconomic group.

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Researchers show in a new study that a single material, a layered crystal consisting of the elements rhenium and silicon, turns out to be the gold standard of transverse thermoelectric devices.

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Time not only flies when you’re having fun – sometimes anticipating a fun event makes it feel like it will be over as soon as it begins, a new study suggests.

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A comprehensive analysis of 437 studies from around the world provides the best evidence to date that narcissism is an important risk factor for both aggression and violence, researchers said.

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Though obesity in midlife is linked to an increased risk for Alzheimer’s disease, new research suggests that a high body mass index later in life doesn’t necessarily translate to greater chances of developing the brain disease.

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Researchers found that the reimagined Summer Success at Home program was feasible to operate, was popular with teachers and parents, and had at least modest success in helping the children learn literacy skills, early math skills and emotion understanding.

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New research provides the best evidence to date into the timing of how our early Milky Way came together, including the merger with a key satellite galaxy

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A new study’s findings dispel the misconception that patients and providers are at high risk of catching COVID-19 at the dentist’s office.

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Neighborhoods without opioid treatment providers likely serve as a widespread barrier to care for those who are ready to seek help, a new study has found. Nearby access, including by public transit, is essential to treatment success, researchers say.

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Kindergartners from low-income families spent more than six hours a day in front of screens during two early months of the COVID-19 pandemic, a small Ohio study suggests.

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People are more persuaded by the actual messages contained in social media posts than they are by how many others viewed the posts, a new study suggests.

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The symptoms of grief people feel for a loved one facing a life-limiting illness fluctuate over time, a new study found – suggesting that individuals can adjust to their emotional pain, but also revealing factors that can make pre-loss grief more severe.

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Watching meaningful films – those that we find moving and poignant – can make us feel more prepared to deal with life’s challenges and want to be a better person, a new study found.