ROCHESTER, MINN. ó Mayo Clinic today announced that it will publish a series of soft-cover books about specific medical conditions.
The first of these books will be about arthritis, offering advice and answers for the 40 million Americans who have this disease. Subsequent books will cover high blood pressure and chronic pain. Other topics under consideration include stomach problems and diabetes.
"People with chronic conditions want to learn everything they can about what they can do to feel better," says Dr. David E. Larson, medical director for MayoÃs consumer publishing activities. "Our goal is to help them gain knowledge so they can improve their lifestyles and live more productively and comfortably."
Mayo will draw from the expertise and experience of its specialty medical staff to provide advice and answers from the latest medical knowledge. Mayo will publish this book series with Kensington Publishing Corp. Mayo will develop the content; Kensington will provide support for marketing, sales and distribution to retail markets.
"We are very excited to be working with an organization of MayoÃs stature," says Walter Zacharius, founder and chairman of Kensington Publishing. "My first experience with Mayo Clinic was as a subscriber to Mayo Clinic Health Letter. The newsletter was a source of great information presented in such a friendly, usable way that it was easy for me to understand what they were talking about and follow their advice. When I read the first issue, several years ago, I knew I wanted our company to work together with Mayo Clinic in a publishing venture."
The first book in the series is expected to be available in early 1999.
Mayo ClinicÃs Health Information Division has been publishing materials for the general public since 1983. Some of its most recent publications include Mayo Clinic WomenÃs HealthSource, a monthly newsletter for women; Mayo HealthQuest, a variety of materials to help businesses enhance their employee wellness programs, and Mayo Clinic Health Oasis, a health information Web site located at www.mayohealth.org. These materials are produced through Mayo Foundation for Medical Education and Research.
### Mayo is a private group practice of medicine dedicated to providing diagnosis and treatment of patient illnesses through a systematic focus on individual patient needs. Mayo provides comprehensive hospital and outpatient services at each of its major locations ó Rochester, Minn.; Jacksonville, Fla.; and Scottsdale, Ariz. At each site, clinical practice is closely integrated with advanced education and research programs. Mayo also provides care through affiliated practices in Arizona, Florida, Georgia, Iowa, Minnesota, and Wisconsin. Mayo is an affirmative action and equal opportunity educator and employer.
Kensington Publishing Corp. is arguably the largest privately-held publisher of mass market and trade paperbacks, and hardcover books in the country. In the last several years, the company has aggressively developed a program of books in the health and fitness area, encompassing alternative, complementary , and traditional approaches. Kensington is the foremost American publisher of romance under the Zebra and Pinnacle names; and is also known for its general nonfiction, true crime, mystery, humor, and menÃs adventure fiction titles. The company has published many New York Times and USA Today bestsellers, including: Out Of Bounds by Jim Brown, On the Outside Looking In by Michael Reagan, The Duke of Flatbush by Duke Snider, Vegas Rich and Dear Emily, by Fern Michaels, Beyond All Reason by David Smith, and OJ Simpson: American Hero, American Tragedy by Mark Ceracini.
Contact: Suzanne Leaf-Brock 507-284-1114 E-mail: [email protected]
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