Newswise — World Wide Web's first great era was brought on by the browser; the second by the search engine, with rules that have been largely defined by Google. Now, the third seems to be barreling down on us, and it appears to be based on social networking. Google, which rode the search engine to dominance, now faces a fight from Facebook and other social networks, and this fast-evolving struggle will influence mightily how most of us experience the Web in the coming decade.
"The Social Era of the Web Starts Now," by John Rennie and Glenn Zorpette (212-419-7580, [email protected]): Who will dominate it--Google or Facebook? "The Revolution Will Not Be Monetized," by Bob Garfield (Philip Ross, 212-419-7562, [email protected]): Online revenue may be immense; it may also vanish in a mouse click. "Google and Facebook by the Numbers," by Julie Pitta (Tekla S. Perry, 650-328-7570, [email protected]): Google has a six-year lead, but Facebook is growing fast. "5 Technologies That Will Shape the Web," by Elise Ackerman and Erico Guizzo (212-419-7581, [email protected]): Five predictions tell you what technologies will make the Web sleeker, smarter, and even more social. "Privacy, Publicness, and the Web: A Manifesto," by Jeff Jarvis (Erico Guizzo, 212-419-7581, [email protected]): The blogger of Buzzmachine.com sets out nine basic rights for users. "Welcome to the Surveillance Society," by Siva Vaidhyanathan (Tekla S. Perry, 650-328-7570, [email protected]): If you care about your privacy, watch out what you put on the Web. "Me, Myself, or I," by Cassandra Willyard (Rachel Courtland, 212-419-7920, [email protected]): Does your mother know you're on the Web? "The Anti-Facebook," by Ariel Bleicher (Harry Goldstein, 212-419-7573, [email protected]): Four coders are not aiming to replace Facebook: That's their story. "Food Fight," by Sheila Himmel (Tekla S. Perry, 650-328-7570, [email protected]): Two words--bread pudding. "Under the Hood at Google and Facebook," by David Schneider (919-942-4499, [email protected]) with additional reporting by Quentin Hardy: Behind social connectivity lie the data centers, servers, and software that provide electronic connectivity. "Campus Life," by Sheila Himmel (Tekla S. Perry, 650-328-7570, [email protected]): Food, fashion, and fitness help form the cultures at Facebook and Google. "Betting the Farm on Games," by David Kushner (Glenn Zorpette, 212-419-7580, [email protected]): Video games, and their players, are moving from first-person shooters to first-person socializers. "China's Social Networking Problem," by Sky Canaves (Eliza Strickland, 212-419-7505, [email protected]): Big Brother is watching, but sometimes he blinks. "This Is Your Mind Online," by Jeremy N. Bailenson and Jim Blascovich (Tekla S. Perry, 650-328-7570, [email protected]): Is it you or your avatar who's so convincing? "How Many 'Friends' Can You Really Have?," by Robin Dunbar (Philip Ross, 212-419-7562, [email protected]): Let 150 friendships bloom. "The Data: Six Billion Friends," by Mark Anderson (Steven Cherry, 212-419-7566, [email protected]): Worldwide warmth radiates from Tucson and Toronto to Turkey and Tunisia.
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