A study published in the December issue of Journal of Food Science found that waffles baked on steel plates at a high temperature for a short amount of time minimizes the likelihood egg waffle batter will stick to the plate.
A new study from researchers at Ithaca College and Cornell University used three small studies to answer several questions about supertasters and find out more about their brand identification ability, brand loyalty and if their abilities dissipate with learning.
Why do people accept some policies and reject others when the outcomes are the same? People tend to favor punishing people’s behavior when it runs afoul of an obligation or rule but oppose preferential treatment for those who did not break the rules.
A series of scientific reports from the Personal Genomics study reveal insights into patient perceptions and experiences with direct-to-consumer genetic testing
It's that time of year again: when festive ads command consumers to BUY! BUY! BUY! for their friends and family. But despite this holiday cheer, negative news marches on.
Andre Maciel, an assistant marketing professor at Nebraska, spent three years studying craft beer drinkers and how they train their taste buds to prefer craft beer over mass-market brands.
The Interdisciplinary Center for Network Science and Applications (iCeNSA) at Notre Dame is partnering with Condé Nast – a media company known for producing high-quality content for the world’s most influential audiences – to advance deep learning research on content consumption.
COLUMBUS, Ohio – Nothing ruins a potentially fun event like putting it on your calendar. In a series of studies, researchers found that scheduling a leisure activity like seeing a movie or taking a coffee break led people to anticipate less enjoyment and actually enjoy the event less than if the same activities were unplanned.
A researcher at Missouri University of Science and Technology wants to scrap the traditional electronic and paper survey approaches to gathering marketing and information systems data in favor of scanning your brainwaves.
Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.
New research from NYIT (New York Institute of Technology) details reasons why some people intentionally give bad gifts.
One year ago ProMedica opened a full-service grocery market in an area of Toledo that was labeled a food desert due to the lack of grocery stores and healthy food providers. Today leaders from ProMedica announced plans to expand its services beyond the grocery market to offer a variety of community programs including cooking and nutrition classes, health screenings, financial counseling and job training. According to philanthropist and business community leader Russell Ebeid, ProMedica is "writing a new chapter in the way healthcare systems collaborate with neighborhoods and communities to improve health."
Compensation in response to a data breach is most effective when it meets customers’ expectations for what is appropriate, according to a new study by information systems researchers at the University of Arkansas.
On Giving Tuesday, holiday donation campaigns launch into high gear, with various year-end appeals supporting a whole array of causes. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows the donation decision often comes down to something called a “charity beauty premium.
With our planet’s population estimated to reach more than 9 billion by 2050, the world faces many pressing food demands. In order to help food scientists and technologists meet these challenges, the Institute of Food Technologists (IFT) and the Canadian Institute of Food Science and Technology (CIFST) are excited to announce a new joint-membership program.
Undergraduate business students took the lead building an agency to increase brand awareness and target marketing to millennials.
A longtime national retailing observer in Indiana University's Kelley School of Business sees several intriguing parallels between the recent elections and the upcoming holiday shopping season.
For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new research from the University at Buffalo School of Management.
As stores across the nation gear up for the holiday shopping season, consumers are developing their shopping lists, searching for Black Friday deals and identifying the stores that offer those low prices with a positive shopping experience. Experts from Florida State University are available to comment on Black Friday and holiday shopping trends:
On Thanksgiving, many of us take a moment to reflect on what we’re grateful for -- and we get notable rewards for doing so. Feeling gratitude leads to important benefits, like increased happiness and social cohesion, better health outcomes, and even improved sleep quality.
In a study published in the Journal of Marketing Research in October, Kristina Durante of Rutgers University and Juliano Laran at University of Miami find that stress leads consumers to save money in general but spend strategically on products they believe are essential.
The fast-growing 63-person firm has emerged as a successful social enterprise whose mission is twofold: to build and sell computers, and to hire locals – including new immigrants and people from the surrounding East Side neighborhood. Reviving manufacturing while empowering people from impoverished areas makes it more than simply a balance sheet-driven business.
Using prominent, graphic pictures on cigarette packs warning against smoking could avert more than 652,000 deaths, up to 92,000 low birth weight infants, up to 145,000 preterm births, and about 1,000 cases of sudden infant deaths in the U.S. over the next 50 years, say researchers from Georgetown Lombardi Comprehensive Cancer Center.
Drexel University’s Institute for Strategic Leadership and the American Marketing Association administered a Real Time Expert Poll © asking a panel of business professors to grade Uber on its move to support the re-election of republican candidate Derek Armstrong with a campaign encouraging voters to “Uber” to polls and cast their vote.
Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services.
The Dairy Strong Alliance announced the formation of the “Dairy Strong Sustainability Alliance” in Wisconsin. The Alliance will foster environmental, economic, and social stewardship with voluntary, non-governmental certification.
New research from the McCombs School of Business finds that motivation to launch a company often comes from a singular, notable event or person. This finding is contrary to previous research that showed entrepreneurs are guided by the collective influence of institutional investors, legislators, and industry activists.
Doctors are more likely to prescribe growth hormones for a child who does not meet federal guidelines for the therapy if the child’s family requests it or if the physician believes in its intangible benefits, such as the patient’s emotional well-being, new research finds.
UGA marketing expert Julia Sevilla says Samsung's flop with Galaxy Note 7 will influence the firm's brand equity.
The Wichita State University Center for Real Estate has released its 2017 Kansas Housing Markets Forecast that reviews current housing market conditions in the major markets across the state.
The fall 2016 issue of Changing Business, the twice-yearly magazine featuring research by the faculty of the Johns Hopkins Carey Business School, is now available online and in print. Six recent research projects by Carey faculty members are highlighted in the new Changing Business.
Fashion piracy is a legal quagmire that dates back to the late 19th century. In her new book, Iowa State professor Sara Marcketti explains why consumer demand is a driving force, and why some designers are taking legal action.
Question: Since when did dressing down help politicians win elections? Answer: Since Harry S. Truman wore Hawaiian shirts. Gone are the days of Hayes, Harrison, and even Harding. For most of American history, we didn’t even know what our president looked like. Today, we know when he gets a haircut, his preference in ties, and the cut of his jeans.
In order to properly decide if an upgrade is worth the cost, consumers should compare the new product with what they already own. But new research from Washington University in St. Louis shows there‘s a wide gap between what buyers should do and what actually happens when it comes to the most cutting-edge gadgets, products and services.
Understanding the many forces that affect product placement, price and competition in the local and global marketplace is a significant challenge. A team of Italian researchers have tackled the subject using a multidisciplinary approach that combines dynamical systems theory with economic findings to provide new economic insights that can be applied in real market conditions in this week’s Chaos, from AIP Publishing.
Cell-Free RNA BCT® CE, Streck's direct-draw tube for the collection, stabilization and transport of cell-free plasma RNA, is now available.
Studies show that men are not as environmentally friendly as women. But could men be persuaded to go green? New research from the Mendoza College of Business indicates the answer is yes — and it’s all about branding.
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