UCI-Stanford Study Finds Cessation Program Delivered on Twitter to Be Twice as Effective as Other Methods for Helping Smokers Quit
University of California, Irvine, Paul Merage School of BusinessA new study by researchers from UC Irvine and Stanford University found subjects in one of the first real-time, fully automated, Twitter-based smoking intervention programs – Tweet2Quit -- were twice as successful at kicking the habit as those using traditional methods. The new findings were recently published online in Tobacco Control, an international peer reviewed journal. The print version of the research is forthcoming.