Binghamton University researcher Ron Miles invented a tiny directional microphone — suitable for use in hearing aids — that filters out unwanted sounds. Now, with help from the SUNY Technology Accelerator Fund, he hopes to bring the idea to the marketplace.
The advertising ethicality evaluative map (AEEM), conceived by Lee Ahern of Penn State’s College of Communications, separates individual advertisements on a four-quadrant map to enable people to see which ads may be problematic.
The largest and most global examination to date into the state of public relations profiles a profession being reshaped by forces as current as digital networks and as timeless as generational divides.
Fantasy football creates software jobs and helps brand individual athletes while appealing to gamers who like to take a gamble.
Social rejects can be tomorrow’s innovators because being an outcast can lead to heightened creativity and even commercial success, according to Cornell University researchers.
Aija Leiponen, an expert on the impacts of technological change on the economy and associate professor of technology and innovation strategy in Cornell University’s Dyson School of Applied Economics and Management, discusses how patent disputes slow smartphone industry innovation.
No segment of the economy has been immune from the economic downturn, but U.S. clothing retailers have had a particularly rough time. Now, the apparel industry is facing another set of challenges: retaining customers as new competitors with game-changing ideas fight to break into the market. Marketer Brent Smith, Ph.D., says: “Conventional approaches, such as pushing a single garment like the khaki or generic white shirt, need a reboot."
A study published in the Journal of Marketing concludes that consumers increase their purchases from online and distant retailers by between 58 percent and 357 percent when the retailers offer university free product returns.
Wake Forest University professor and author, Eric Wilson, explores the reasons adults have made Halloween an $8 billion dollar holiday.
Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and professor of marketing, discusses his new research paper focusing on the link between obesity and food marketing.
We deconstruct the recommenders that enable online merchants to predict your preferences and prod you to purchase.
An annual survey of the entering students at Washington and Lee University has shown that the shift from Windows-based computers to Apple Macintosh has continued to grow.
New study finds African-American youths are over-exposed to alcohol advertising.
Arthur Wheaton, an expert on the automotive industry and senior extension associate at Cornell University’s ILR School, comments on Toyota’s decision to scrap plans for widespread sales of a new all-electric car.
More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through its new operating system. But once the novelty wears off, will they still enjoy their purchase? It depends on why they bought it, says new research from a marketing professor at Olin Business School at Washington University in St. Louis.
As the Christian retailing industry grows, so too grows tension when artists must decide whether to target their message and marketing efforts toward non-Christians.
With back-to-school season in full swing, tech-savvy consumers are using their smart phones and apps to find the best bargains. Many shoppers, however, are still reluctant to make those purchases using their mobile devices, according to a new report by Ryerson University’s Centre for the Study of Commercial Activity (CSCA).
A national audience will see how Indiana University Kelley School of Business alumnus Derek Pacqué handled the pressure of making a pitch for his company before a panel of potential investors on the ABC television show "Shark Tank" on Friday.
Your mood for food can be changed by a restaurant’s choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.
Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a study from Washington University in St. Louis.
Advertising used to build a positive image for countries as they compete for foreign direct investment varies significantly depending on a country’s income, according to a recent benchmark study by Daniel Baack, an assistant professor of marketing at the Daniels College of Business at the University of Denver, and Rick T. Wilson, assistant professor of marketing and international business at Hofstra University.
Rohit Verma, professor of Service Operations Management at Cornell University’s School of Hotel Administration, comments on Google’s announcement this week that it plans to acquire travel guide company Frommer’s. “Frommer’s purchase will allow Google to include reliable expert opinion along with hotel searches. This new feature – along with Google Maps that allows users to see the location of each hotel – can potentially shift more share of hotel searches to Google from other sources such as online travel agencies Expedia, Travelocity and Orbitz, or customer review sites such as TripAdvisor,” said Verma.
The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if the ad appears in a magazine with sizable youth readership, according to a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
Promoters of concerts and sporting events don’t tend to be big fans of the ticket-resale industry. While primary ticket sales in the United States earn about $20 billion annually, some resentful promoters see the estimated $3 billion made each year in the ticket-resale market as revenue that got away. But a working paper by researchers at Johns Hopkins University and the University of Michigan argues that event promoters can profit by embracing the resale market.
A study finds that women and older food consumers are more likely to buy local.
New cross-cultural research from Ryerson University reveals buyers increase purchase intentions when they identify with clothing models.
Hotels looking to attract “green” consumers must not only practice sustainable business practices and be committed to sustainability as an environmental goal but should effectively communicate those practices to green consumers who exhibit specific behavior patterns and characteristics when compared with consumers in general, according to new research from the University of New Hampshire Whittemore School of Business and Economics.
study finds female athletes rarely used as ad spokespeople and when they are used, advertisers often waste their potential.
Darden professor and researcher Thomas Steenburgh, who joins Darden's area in marketing, finds that "mixing it up" can match sales people with the compensation packages that best suit their selling styles and won't break the bank.
While consumers may look forward to mobile coupons and touch-less payment, researchers at the University of Arkansas are examining these new technologies to address the potential for theft and fraud. The Walton College of Business at the University of Arkansas has partnered with the leading retail trade association on a research initiative to address risks associated with these emerging technologies.
For many Olympic athletes, gold medals often translate to product endorsements for an athlete. But several factors are also taken into account for endorsements.
Reality stars like Kim Kardashian and Lauren Conrad are using their star power to promote consumer brands and products on Twitter. The concept is simple: With thousands, sometimes millions, of followers, celebrities are compensated by companies to tweet on their behalf. But do these celebrity-sponsored tweets really help to market a product? New research from Saint Joseph's University in Philadelphia explores this trend and its effectiveness in marketing to young adults between the ages of 18 and 27.
A study shows that, contrary to popular belief, there’s a positive association between higher neighborhood density and the value of single-family residential properties.
A picture may be worth a thousand calories, a new study suggests. Looking at images of high-calorie foods stimulates the brain’s appetite control center and results in an increased desire for food, according to the study, which will be presented Monday at The Endocrine Society’s 94th Annual Meeting in Houston.
Personalized email advertisements are far more likely to repel customers than to endear them. But a study – which drew from 10 million marketing emails sent to 600,000 customers – also shows there is a way companies can use personal information without driving customers away: send them deals on products they want.
A new study by marketing researchers at the University of Arkansas shows that American consumers ignore the amount sodium they eat, even though excessive sodium intake contributes to cardiovascular disease. The good news is that education campaigns about the effects of excessive sodium intake work: Consumers – both hypertensive and non-hypertensive – will modify their purchase intentions if they are given this information.
A new study by supply-chain researchers at the University of Arkansas shows that the relationship between major retailers such as Walmart and Target and their suppliers is collaborative in nature, rather than adversarial, and that suppliers that actively participate in innovative supply-chain processes with these major customers actually wield considerable leverage and perform better financially.
American University Professor Cristel Russell presents research on re-consumption.
The Smithsonian’s National Postal Museum has launched a new microsite, “RFD: Marketing to a Rural Audience,” telling the story of how an experimental mail service in the late 1800s created a new commercial market.
While daily deal websites and flash sale websites offer a service or product at a discount to bring in new consumers and incentivize them to return, consumers are not coming back after the initial use, a marketing and technology researcher says.
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different from those of retired professionals. Even within a given demographic category, however, there are many individual differences, such as personality, that shape consumer behavior. A new study in Psychological Science, a publication of the Association for Psychological Science, suggests that advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers.
While other students were relaxing over spring break last year, University of Virginia student Tyler Matuella buried himself in research about upstart electric carmaker Tesla.
From its significance for global markets to its potential impact on our daily lives, two leading Cornell University researchers reflect on Facebook’s record-setting initial public offering this week. Both welcome media interviews.
TTU engineering and business students have been working together to design packaging and marketing plans to launch a variety of Turkish products in the U.S. They will travel to Turkey this semester to discuss the feasibility of their work at a partner university.
New report examines the extent to which states’ alcohol advertising laws incorporate eight different best practices to reduce youth exposure to alcohol advertising and marketing.
Do you worry about your credit card number getting stolen after you’ve bought books, gifts or anything else online? When it comes to e-retailing, recent research from Ryerson University reveals online consumers in the United States are more trusting of companies’ websites -- and are more willing to part with their hard-earned cash than consumers in Korea.
Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By using MRI to study the brain, Ming Hsu, assistant professor of marketing at the University of California, Berkeley's Haas School of Business, found a method to characterize how the different regions of the brain function in concert to enable people to anticipate and respond to competitors' behavior.
How can organizations use creativity and innovation to boost performance? Boise State University creativity expert Dr. Nancy Napier has done extensive research into the topic.
In a down economy where advertisers are concerned about every dollar spent, a team of researchers at Washington University in St. Louis has developed a new method of measuring the effectiveness of Google search advertising, taking into account not only online sales, but goods or services purchased off-line as well.
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