WHO: Hamid is the co-director of Cutaneous Oncology at Cedars-Sinai’s Samuel Oschin Comprehensive Cancer Institute. He also directs the Melanoma Program at The Angeles Clinic, an affiliate of Cedars-Sinai. Through his research, clinical trials and patient care, Hamid has helped bring new therapies to late-stage cancer patients, improving their quality of life.
WHY: More skin cancers are diagnosed in the U.S. than all other cancers combined. One in five Americans will develop skin cancer during their lifetime. About 90 percent of non-melanoma skin cancers are associated with sun exposure. Prevention and early detection of skin cancers save lives.
HOW: In the video, Hamid says sunscreen needs time to work. So he advocates applying it a half-hour before going out in the sun, and reapplying it if you get wet. He also reminds sunbathers to slather on the sunscreen even on overcast days. WHERE: The video can be viewed on the Cedars-Sinai YouTube Channel. For additional downloading options, or to arrange an interview, please contact Diane Wedner at 310-248-6608 or Sally Stewart at 310-248-6566, or by email: [email protected] or [email protected].
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